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9 iconic Seoul landmarks you can’t miss
9 iconic Seoul landmarks you can’t miss

Seoul is a colorful, flavorful, creative, modern city and the heart of South Korea. It was founded in 1394, leaving behind a legacy of fascinating landmarks and incredible Seoul street food.

Seoul’s story springs from centuries of triumph and transformation. In this dynamic city of 9 million, ancient palaces and temples stand proud against modern skyscrapers, and there is no shortage of things to do in Seoul. From the majestic Gyeongbokgung Palace to the soaring Namsan Tower, these nine Seoul landmarks paint a vivid picture of South Korea’s journey from an ancient kingdom to a global powerhouse.

Seoul's landmarks at a glance

Most-visited landmark: Gyeongbokgung Palace
Oldest landmarks: Gyeongbokgung Palace and Jongmyo Shrine
Tallest building: Lotte World Tower
Family-friendly landmarks: Hanok villages

All you need to know about renting hanbok in Seoul
All you need to know about renting hanbok in Seoul

Renting hanbok in Seoul is a popular way to both explore the city’s historic landmarks and its traditional attire at the same time. And it’s not just for tourists: Whether you’re a local or a visitor from abroad, wearing a hanbok while visiting Seoul’s popular attractions makes for both a memorable and picture-worthy experience.

Pick out your choice of traditional or modern hanbok, browse around Insadong, then head to Bukchon Hanok Village for grand photoshoot backdrops and epic views. If you’re wondering where to rent hanbok in Seoul and how the experience works, find out what you need to know in this guide.

Best neighborhoods in Seoul to get a feel for the city
Best neighborhoods in Seoul to get a feel for the city

Seoul is a city of contrasts, where ancient traditions meet modern innovation across its iconic neighborhoods. From historic districts filled with hanok-style homes to trendsetting hubs offering cutting-edge fashion and nightlife, the best neighborhoods in Seoul showcase the city’s dynamic spirit.

Whether you’re drawn to the cultural and history landmarks of Jongno, the bustling shopping streets of Myeongdong, or the artistic charm of Hongdae, there’s no shortage of unique places to visit in Seoul. In this guide, we’ll explore Seoul neighborhoods that highlight the city’s rich history, diverse culture, and endless opportunities for exploration.

Best way to get around Seoul: Helpful tips and tricks
Best way to get around Seoul: Helpful tips and tricks

Figuring out how to get around in Seoul might initially seem overwhelming, but the city’s efficient transport options make it surprisingly simple. With one of the most advanced transit systems in the world, public transportation in Seoul connects everything from bustling markets, bazaars, and souks to peaceful palaces.

Whether hopping on the subway, taking a bus, or renting a bike, there are plenty of ways to explore. For a more personalized experience, taxis and ride-sharing apps are easy to use and affordable. Getting around Seoul is all about choosing what fits your plans—and this guide will help you do just that.

Our most recommended things to do in Seoul

Seoul: DMZ, 3rd Tunnel and Optional Suspension Bridge Tour

Seoul: DMZ, 3rd Tunnel and Optional Suspension Bridge Tour

Choose tour options - Group tour(DMZ only Halfday), DMZ with optional tours, and private tour(hotel pick up), or meet your guide before traveling together to the DMZ. See Freedom Bridge, Mangbaedan Altar, and a historical steam locomotive. Travel to a tunnel dug by North Korea, see observatories and visit the unification villages in the DMZ. [Essential Halfday DMZ only Tour] Meet your guide at designated meeting point - Imjingak Park (Mangbaedan Altar, Bridge of Freedom, Steam Locomotive)- Take the Group Bus designated by Korean Military-3rd Invasion Tunnel-Dora Observatory-Unification Village- Move out from DMZ - Drop off at where you picked up *Expected Drop off time : Hongik univ. station (1:30 pm) / Myeongdong station (2:00 pm) *You will drop off where your pick up location and The drop off time could be changed depending on uncontrollable issue (traffic jam,weather and military permission time to access dmz) [DMZ +Mountain Gamaksan Suspension Bridge Tour] Meet your guide at designated meeting point - *Mt.Gamaksan Suspension Bridge(15 min hiking to suspension Bridge) -Imjingak Park (Mangbaedan Altar, Bridge of Freedom, Steam Locomotive)-- Take the Group Bus designated by Korean Military-3rd Invasion Tunnel-Dora Observatory-Unification Village- Move out from DMZ - Drop off at where you picked up *Expected Drop off time : Hongik univ. station (4:00 pm) / Myeongdong station (4:30 pm) *You will drop off where your pick up location and The drop off time could be changed depending on uncontrollable issue (traffic jam,weather and military permission time to access dmz) [DMZ + Lake Majang Suspension Bridge Tour] Meet your guide at designated meeting point - *Lake Majang Suspension Bridge -Imjingak Park (Mangbaedan Altar, Bridge of Freedom, Steam Locomotive)- Take the Group Bus designated by Korean Military-3rd Invasion Tunnel-Dora Observatory-Unification Village- Move out from DMZ - Drop off at where you picked up *Expected Drop off time : Hongik univ. station (4:00 pm) / Myeongdong station (4:30 pm) *You will drop off where your pick up location and The drop off time could be changed depending on uncontrollable issue (traffic jam,weather and military permission time to access dmz) [Full Day DMZ Tour with Boat Voyage] Meet guide at designated meeting point - Imjingak Park (Mangbaedan Altar, Bridge of Freedom, Steam Locomotive)- Take the Group Bus-3rd Invasion Tunnel-Dora Observatory-Unification Village- Move out from DMZ - Boat Voyage in Imjin River - Drop off at where you picked up *Expected Drop off: Hongik univ. station (4:00 pm) / Myeongdong station (4:30 pm) *You will drop off where your picked up. The drop off time could be changed depending on uncontrollable issue(traffic jam, weather and DMZ conditions) *Boat Ride could be changed to alternative if there is maintenance, If you choose private option, pick up will be from your hotel lobby in Seoul *For groups of 10 +, free hotel pick-up is included*

Seoul: DMZ The 3rd Tunnel and Suspension Bridge Tour

Seoul: DMZ The 3rd Tunnel and Suspension Bridge Tour

After meeting your guide, you will head to Imjingak Park. During the journey, you will hear engaging and informative stories about the Korean War. Imjingak Park, located 7 kilometers from the Military Demarcation Line, is a historically significant site related to the Korean War. Highlights of the park include the Mangbaedan Altar and the Bridge of Freedom. You will also have the opportunity to visit Dokgae Bridge, which was destroyed during the Korean War and later reconstructed. Next, you will explore the 3rd Infiltration Tunnel. This tunnel stretches 1,635 meters in length, measures 2 meters in width and height, and is located approximately 52 kilometers from Seoul. At Dora Observatory, you can enjoy panoramic views of North Korea and various key locations. On clear days, you may even catch a glimpse of North Korean residents going about their daily lives. After a short break at Imjingak, we will proceed to the Red Suspension Bridge, located in Mount Gamak. This area is also historically significant as the site of a heroic battle fought by British troops during the Korean War. The tour concludes with a drop-off at either City Hall Station or the Myeongdong area, depending on your preference. *Selecting the Shooting Range add-on includes a visit to a Myeongdong shooting range after the main tour, where you can experience pistol shooting. Available over 14 years old.

Seoul: DMZ with Optional Suspension Bridge, North Korea View

Seoul: DMZ with Optional Suspension Bridge, North Korea View

With over a decade of experience and thousands of 5-star reviews, we’re proud to be recognized as one of Korea’s top DMZ tour companies. Our Expert guides in English & Spanish deliver historically accurate, emotionally engaging tours, including the 3rd Infiltration Tunnel and Dora Observatory. All tours follow official DMZ access protocols and are conducted with the highest standards of safety. You’ll explore Korea’s most iconic border area with confidence. 1. Only Best DMZ Tour from Seoul Step into the heart of Korea’s division with our classic DMZ Tour. Start at Imjingak Park, filled with war memorials and symbols of hope. See the Bridge of Freedom and descend into the 3rd Infiltration Tunnel, a covert passage once used by North Korea. Visit the DMZ Theater and Exhibition Hall for deeper historical insight. From Dora Observatory, gaze across the border into North Korea. The tour concludes with a drive through Unification Village, a unique community near the border. ** Departure time: 07:00 AM or 09:30 AM from Seoul. ** 2. DMZ + Majang Lake Bridge from Seoul Enjoy all the highlights of the Best DMZ Tour, then take in the beauty of Majang Lake on a walk across its breathtaking suspension bridge, one of Korea’s longest. Surrounded by serene forest and calm waters, it’s the perfect blend of history and nature. The walking path is easy and suitable for all ages, offering some of the best photo spots in the area—especially during spring and autumn. ** This is a full-day tour departing at 07:00 AM from Seoul. ** 3. DMZ + Red Suspension Bridge (Gamaksan) from Seoul Start your day with our full DMZ tour in Korea, including the 3rd Infiltration Tunnel, Dora Observatory, and Imjingak Park. Then, continue to the mountains of Gamaksan to cross Korea’s longest suspension bridge, a 220-meter span offering breathtaking valley views. This tour combines Korean War history with light adventure and nature, making it a perfect choice for travelers seeking scenic walks, panoramic photo spots, and a deeper connection with the Korean landscape. ** This is a full-day tour departing at 07:00 AM from Seoul. ** 4. Monday DMZ View Tour Offered exclusively on Mondays, this special DMZ tour enters the military-controlled zone but skips the usual military base visits, offering a more relaxed and panoramic itinerary. Visit Aegibong Ecopark and Jogang Observatory for wide-open views toward North Korea, then enjoy a break at the closest Starbucks to the DMZ, with a direct view across the border. 5. Private DMZ Tour (Hotel Pickup & Drop-off) This is a private guided experience, meaning your group will have a dedicated guide who will take care of only your party, no sharing with other groups. You need to transfer to a group shuttle bus at DMZ if it's less than 30 people in the group. Your guide will still be exclusively assigned to your group throughout the tour. There is no need to wait in line for tickets, and hotel pickup & drop-off are included for your convenience.

Seoul: Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Seoul: Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

[Itinerary] Shared Group Tour: Gyeongbokgung Palace(with Royal Guard Changing Ceremony) - Bukchon Hanok Village -Bugak Skyway - Korean Ginseng Museum - Drop off at Gwangjang Market [Itinerary] Shared Group Tour (Tuesday): N Seoul Tower (observatory not included) - Bukchon Hanok Village - Deoksugung Palace (with Royal Guard Changing Ceremony) - Korean Ginseng Museum - Gwangjang Market [Itinerary] Shared Group Full Day Tour: Gyeongbokgung Palace(with Royal Guard Changing Ceremony) - Bukchon Hanok Village -Bugak Skyway - Korean Ginseng Museum - Gwangjang Market: Lunch time(Own expenses) - The War Memorial of Korea, mainly 3rd floor United Nations Memorial Cemetery - National Museum of Korean Contemporary History - Jogye Temple - Tapgol Park - Drop off at Myeongdong Cathedral Your day will start with a tour guide to Gyeongbokgung Palace, the most beautiful and remains the largest of all five palaces (Tuesday: visit Changdeokgung place). Your will watch "Palace Royal Guard Changing Ceremony", a unique and special ceremony in the palace. Then, move to Bukchon Hanok village which literally translates to "northern village," where many traditional houses operate as cultural centers, guesthouses and restaurants. If Bukchon Hanok Village is closed, the tour will visit Namsangol Hanok Village instead. After exploring the Hanok Village, we'll board a comfortable vehicle for a scenic drive to Bugak Skyway. During the vehicle you will pass by Cheongwadae, the blue house where previous presidents of South Korea worked until 2022. Arriving at Bugak Palgakjeong, also known as the Bugak Pavilion, you'll be captivated by the stunning panoramic views of Seoul. This tranquil pavilion is nestled on the slopes of Bugaksan Mountain, offering a peaceful retreat from the bustling city below. Take some time to absorb the beauty of the landscape and capture some incredible photographs. Also, visit Cheongha Korea Ginseng. Ginseng is first mentioned in “Ji Jiu Zhang” during Han dynasty of China as herb used widely in the orient for so many diseases and ailments. It is a plant which had been regarded as a panacea, a cure all. In the studies, Korean ginseng shows best performances in adaptogenic properties. Lastly, your trip will end at Gwangjang Market, the nation’s first market. Although the goods are not brand name products, the wide selection of high-quality goods at inexpensive prices will make it an enjoyable shopping experience. The market is famous for the delicious foods so have lunch or some snacks. Don't miss the chance to taste some of the market's famous dishes, such as bindaetteok (mung bean pancakes) and mayak gimbap (addictive seaweed rice rolls).

Incheon Airport: Traveler SIM & T-money Transportation Card

Incheon Airport: Traveler SIM & T-money Transportation Card

Traveling in Korea is much easier and more comfortable when you get to stay online. Book a travel SIM to be in contact with your friends and family, share your travel photos on social media, check your work e-mails, and find your favorite spots on the map. Pick up your SIM at the Incheon Airport counter and get assisted by the staff at the counter to activate your SIM card. The staff will make sure your phone is connected to data.  Receive your Tmoney card as well, which is a public transportation card that can be used to take subways and buses.  Charge the card so you can use it when taking public transportations, purchasing items at convenience stores, or taking certified taxis that accept cards.

Seoul: DMZ Tour with Optional Suspension Bridge

Seoul: DMZ Tour with Optional Suspension Bridge

Explore One of the World’s Most Remarkable Destinations: The Korean Demilitarized Zone (DMZ) Located on the border between South and North Korea, the DMZ offers a profound journey into Korean history, division, and hope for reunification. ▶ DMZ Tour (Tuesday to Sunday) Your experience begins at Imjingak Park, where you'll explore the poignant Bridge of Freedom, a historic site symbolizing the hopes of separated families and the enduring wish for reunification. Continue to the DMZ Theater for a brief yet informative video presentation, followed by a visit to the DMZ Exhibition Hall, which offers rich context about the Korean conflict and ongoing tensions. The highlight of your visit is a descent into the 3rd Infiltration Tunnel, a covert underground passage dug by North Korea, now open for public viewing. After resurfacing, travel to Mount Dora, home to the Dora Observatory. From this unique vantage point, take in sweeping views across the Demilitarized Zone, including glimpses of North Korean territory and the iconic border villages. Witness firsthand the 4 kilometer wide buffer zone that has separated the peninsula since the 1953 Korean War armistice. Before returning to Seoul, visit the nearby Unification Village, a peaceful farming community close to the border. Here, you’ll have the opportunity to shop for locally made products, symbolic souvenirs, and occasionally even North Korean goods, representing themes of peace and reconciliation. This tour offers a powerful, insightful, and unforgettable encounter with Korea’s divided past and the enduring hope for a unified future. ▶ DMZ Tour & Gamaksan Suspension Bridge (Tuesday to Sunday) This option includes the full DMZ tour along with a visit to the Gamaksan Suspension Bridge, the historic site of a courageous battle involving British troops during the Korean War. It’s a scenic and symbolic stop that adds further depth to your DMZ experience. Additional Information • Arrival time in Seoul may vary depending on traffic and the number of participants. • Shooting Range (Optional Add-on): After the main tour, enjoy a hands-on pistol shooting experience at a shooting range in Myeongdong. Available for participants aged 14 and over. • Peace Gondola: Please note that this attraction is not air-conditioned and may become uncomfortably warm on hot summer days. The DMZ is not just a place on a map. It is a living symbol of conflict, resilience and the enduring hope for peace. Whether you're drawn by history, nature or human stories, this tour promises an unforgettable experience.

Seoul: NANTA Show Ticket at Myeongdong or Hongdae Theater

Seoul: NANTA Show Ticket at Myeongdong or Hongdae Theater

Do something different during your time in Seoul and catch a unique performance at the Myeongdong or Hongdae NANTA Theater. This non-verbal show is ideal for international visitors and has captivated audiences of all ages and backgrounds. The story follows three charismatic chefs who are suddenly tasked with preparing ten wedding dishes in just one hour. As the pressure mounts, the kitchen descends into chaos—filled with energetic drumming, acrobatic chopping, and unexpected moments of comedy and drama. Blending the rhythms of Samulnori with theatrical flair, NANTA offers a performance unlike any other. Since its premiere, it has toured 326 cities in 61 countries, drawn over 15 million audience members, and was even selected as one of Seoul’s Top 10 Cultural Tourism Programs. It holds the record for the most-attended show in Korean theater history and continues to win hearts around the world.

Seoul: Night Market Food Tour with Local Guide

Seoul: Night Market Food Tour with Local Guide

We'll gather at Exit 7 of Jongno 5-ga Station, then head to one of Seoul's largest food markets. Navigating it alone can be overwhelming with the crowds and endless food options. Join us to skip the lines and sample the market's finest offerings. It's more than just savoring delicious food; it's a chance to immerse yourself in the culture, connect with friendly hosts, interact with local market vendors, and bond with fellow adventurers. Prepare for a lively evening as I introduce you to the exciting world of Korean drinking games. Whether you arrive solo or with friends, we'll ensure you have a fantastic night and an unforgettable Korean experience. Please note: We'll offer a variety of authentic foods and drinks, both alcoholic and non-alcoholic. If you have dietary restrictions or food allergies, kindly inform us in advance. *Please be aware that this tour may not be entirely suitable for vegetarians, as some dishes may not align with their preferences.

Seoul: Hanbok Rental with Gyeongbokgung Palace Entry

Seoul: Hanbok Rental with Gyeongbokgung Palace Entry

Head to the Hanbok rental store and choose between a traditional and premium Hanbock. Get dressed with help from Hanbock specialists and upgrade to include hairstyling suitable for the Hanbok and accessories. Once you're ready, decide where you want to go. Entry to Gyeongbokgung Palace, Changdeokgung Palace, Gyeonghuigung Palace, Deoksugung Palace, and Changgyeonggung Palace entry is free to visitors wearing a Hanbok. Admire the stunning architecture or walk around the gardens. If you prefer, stroll through Bukchon Hanok Village, wandering down narrow streets, before returning your Hanbok. *Please note that Gyeongbokgung Palace is closed every Tuesday, and if Tuesday is a public holiday, it will be closed the following day. Kindly check the schedule before making your reservation.

Seoul: Nami Island and Garden of Morning Calm opt Railbike

Seoul: Nami Island and Garden of Morning Calm opt Railbike

This product contains a total of 2 tour combinations: ★ Shared Tour without Rail Bike ★ Nami Island + The Garden of Morning Calm ★ Shared Tour with Rail Bike ★ Nami Island + Gangchon Railbike + The Garden of Morning Calm Nami Island is a half-moon-shaped isle, and on it is the grave of General Nami, who led a great victory against the rebels in the 13th year of the 7th king of the Joseon Dynasty - King Sejo, who reigned from 1455 to 1468. Nami Island also declared its cultural independence and was reborn as the Naminara Republic. It has its own national flag, anthem, currency, passport, phone cards, stamps, orthography, and even a certification of citizenship. The Garden of Morning Calm is a 300,000-meter garden that attracts an array of frequent families, friends, couples and photographers who come to explore the beautifully sculpted garden flowers, trees and pathways of this stunning garden paradise. If you choose the rail bike option, you will see an old train track in the beautiful countryside that has been converted into a serene rail bike track. With this option, visit the rail bike station in the morning before you visit Nami Island and The Garden of Morning Calm. * From 12/20 to 3/11, 【Shared Tour without Rail Bike】will have the chance to stop by Eobi Ice Valley, the popular photo spot in the area. The itinerary and visiting hours of attractions may change accordingly. * In winter, both tours will depart later to visit the Garden of Morning Calm for Light Festival.

Frequently asked questions about Seoul

What top attractions are a must-see in Seoul?

The must-see attractions in Seoul are:

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Other Sightseeing Options in Seoul

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What people are saying about Seoul

Overall rating
4.8/5
4.8 out of 5 stars
based on 59,379 reviews
From Seoul: Day Trip to Danyang`s Nature and Top Attractions
5 out of 5 stars
n
nina 11/4/2025
yoon was an amazing guide to spend the day with. He followed and walked with us for the whole time. He was so kind and catered to all of what we need. The way to temple was very scenic. I love to see those autumn leaves along the way too
Seoul: Professional Hanbok Photography at Gyeongbok Palace
5 out of 5 stars
R
Roxana 11/4/2025
We had so much fun!!! I loved the shooting and I loved how the pictures turned out. I am a very picky person with an eye for detail and I also have some experience with shootings, and I can tell you that Young is very very good at what he is doing. I would book him again FOR SURE. ❤️
Seoul: Professional Hanbok Photography at Gyeongbok Palace
5 out of 5 stars
D
Dahlia 11/4/2025
I had such a wonderful experience during my Hanbok photoshoot at the palace. Yong, the photographer, was absolutely fantastic - professional, kind, and incredibly talented. I’m not someone who’s usually comfortable in front of the camera, but he made the entire session feel natural and enjoyable. He also went above and beyond by sharing local recommendations and tips, which added so much to my visit. The photos turned out beautifully, and the experience was a real highlight of my time in Seoul. Highly recommend to anyone considering it!!!
Seoul: Olympic-Style Shooting & Korean Food Experience
5 out of 5 stars
J
Jaap 11/4/2025
The food was delicious and the shooting was really cool. There's a range of guns to choose from too. Our guide had lots of stories to tell as well
Seoul: Paju DMZ 3rd Tunnel, Gondola, Former US Military Base
5 out of 5 stars
J
Jian Ren 11/4/2025
Had an amazing DMZ tour with our English-speaking guide Julie! There were just the two of us with Julie, while another seven people joined with a separate Mandarin-speaking guide, so it felt almost like a private tour. Julie spoke excellent English, was super knowledgeable, and made everything easy to understand. The tour was well-paced, personal, and we could ask all the questions we wanted. Would definitely choose Julie again! 😀
Seoul: DMZ The 3rd Tunnel and Suspension Bridge Tour
5 out of 5 stars
S
Senad 11/4/2025
Amazing DMZ Tour and absolutely worth it! Our guide Winnie was fantastic, very friendly, funny, and full of interesting stories. She made the whole day super enjoyable and easy to follow. The bus driver was excellent and drove very safely. It was a truly great day, and the DMZ experience was absolutely worth it. I can highly recommend this tour to everyone visiting Seoul! Senad