Heineken Experience

1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

On this 75-minute canal cruise, you’ll experience the best of our historical city. It offers you the best views of the 17th-century buildings lining the city canals, and will also show you the 21st-century city that Amsterdam has become. You’ll come across new architecture and bridges, showing a city that is rooted in history but continues to develop and change. Have a great time on board while listening to your personal audio system. Your visit to Heineken Experience includes a 1.5-hour self-guided tour where you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends. Please note that Heineken Experience is only for guests 18 years and older!

Climb aboard a bus or boat to see the city of Amsterdam on a self-guided tour. Enjoy the freedom to hop on and off either one whenever you see a stop you’d like to visit. Choose ticket options, for one or both bus and boat. Board at one of the 10 stops for the bus, located throughout the city center. Turn on your audioguide and choose from 16 different languages to learn about the city and its sights as you pass by. Then, hop off at Gassan Diamonds for a complimentary tour of the jewelry store. But there are more stops close to Rijksmuseum, Van Gogh Museum and the Heineken Experience. Next, try the canal boat for a different experience from the water. Enjoy easy access to the canal stops with boarding spots next to the bus stops, so you can easily get from land to water. Glide along the UNESCO world-heritage canal of over 100 KM of waterways.  Then, take in three of the most famous canals in Amsterdam: Keizersgracht, Prinsengracht, and Herengracht. Pass alongside the houses that border the canals, and learn about the history of these mansions that once belonged to wealthy spice merchants.

Save up to 50%* at top Amsterdam attractions with Go City, and pay nothing at the gate. This handy 1, 2, 3 or 5-day pass gets you direct access to Amsterdam's best attractions, tours and activities. Visit the Moco Museum (Bansky & more), discover world-famous collections of historic art at the Rijksmuseum, visit the brewing home of Heineken, and admire the city from the canals on a sightseeing cruise. Easily display your pass on your phone and use the included Go City app to help you plan your itinerary and make reservations when necessary. There is something for everyone with over 40 attractions and tours. Attractions/Activities included with your Amsterdam All-Inclusive Pass: • Heineken Experience (R) • Moco Museum • A'DAM Lookout • Rijksmuseum (R) • Houseboat Museum • This Is Holland (R) • Our House Experience • Rembrandts Amsterdam Experience • Tour de BonTon • Royal Experience - Royal Coster Diamonds (R) • Madame Tussauds Amsterdam • The Amsterdam Dungeon • Amsterdam Light Festival Cruise (1 Dec - 21 Jan | (R)) • Amsterdam Canal Cruise • The Life of Anne Frank & Neighbourhood Tour • 1-hour pedal boat • MacBike bike rental • Diamond Museum Amsterdam • Amsterdam Pipe Museum • House of Bols cocktail experience • Amsterdam Tulip Museum • Boom Chicago • AMAZE Amsterdam – a new immersive experience by ID&T • Rembrandthius Experience • Ferry to Muiderslot Castle (April to October) • Muiderslot Castle • Zaanse Schans Tour (R) • Volendam, Edam, and Windmills Tour (R) • Rotterdam, Delft, and The Hague Tour (R) • National Maritime Museum • Amsterdam Uncovered - Guided Walking Tour (R) • Self guided Foodie Tour of Jordaan (R) • Keukenhof Entry plus Shuttle Bus (Seasonal) (R) (R) Reservations required *Savings based on sample itineraries on the Go City website.

Make the most of your time in Amsterdam with an I amsterdam City Card, and enjoy free entrance to many of the city's top museums and attractions, including the Rijksmuseum, H'ART Museum, Moco Museum, and Rembrandt House Museum. Benefit from discounted entry to other attractions, such as Heineken Experience, Johan Cruijff Arena, and Amsterdam Dungeon. Valid for 24, 48, 72, 96, or 120 hours from first use, unlimited access to the city's public transportation system for the duration of your card allows you to get around quickly. Enjoy one free canal cruise from several canal cruise companies at many locations in Amsterdam and 24-hour free bicycle rental. Complete listing offers included in the I amsterdam City Card Free admission to the following museums/attractions (timeslot booking may be required): • Allard Pierson Museum Amsterdam • Amsterdam Museum • Amsterdam Pipe Museum • Amsterdam Tulip Museum • Architectuur Centrum Amsterdam • ARTIS Royal Zoo • ARTIS Micropia • ARTIS Groote Museum • Cobra Museum Amstelveen • Diamond Museum • Self guided Foodie Tours • Embassy of the Free Mind • EYE Filmmuseum • Fashion for Good • Foam - Fotografiemuseum Amsterdam • Fun Forest • Gassan Diamonds • Geelvinck Pianola Museum • Grachtenmuseum - Museum of the Canals • H'ART Amsterdam • Hortus Botanicus - Botanical Garden • Huis Marseille - Museum for Photography • Jewish Cultural Quarter - Portuguese Synagogue • Jewish Museum - Jewish Cultural Quarter • Luther Museum • Moco Museum • Molen van Sloten & Kuiperijmuseum • Museum de Dageraad • Museum Ons' Lieve Heer op Solder • Museum Het Rembrandthuis • Museum Het Schip • Museum Tot Zover • Museum Van Loon • Museum Willet-Holthuysen • De Nieuwe Kerk Amsterdam • Outsider Art Museum • Oude Kerk • Rijksmuseum • Het Scheepvaartmuseum - The National Maritime Museum • Science Center NEMO • The Studio NEMO • Stadsarchief Amsterdam - City Archives • Stedelijk Museum Amsterdam • THIS IS HOLLAND • Tropenmuseum • Verzetsmuseum - Dutch Resistance Museum • Woonbootmuseum - Houseboat Museum In Haarlem: • Frans Hals Museum • Teylers Museum • Verwey Museum In Volendam/Marken: • Rederij Volendam Marken (ferry) • Volendams Museum In Enkhuizen: • Zuiderzee Museum In Zaanse Schans e.g.: • Zaans Museum & Verkade Experience • Kuiperij Tiemstra (Coopery) • Wevershuis- The Weaver’s House • Mills 25% Discount: Music & Stage • Bimhuis – Jazz • Boom Chicago - English improvisation comedy theatre • Muziekgebouw aan ‘t IJ - Contemporary music & classical music • Nationale Opera & Ballet - Dutch National Opera & Ballet 25% Discount Attractions e.g. • The Amsterdam Dungeon • Johan Cruijff ArenA Stadium Tours • Fabrique des Lumieres • Heineken experience • House of Bols Cocktail & Genever Experience (18+) • NXT Museum • Our House • Rembrandts Amsterdam • STRAAT museum 25% discount at Transport & Rentals

Book your combo ticket to a classic canal cruise and Heineken Experience in Amsterdam. Learn the art of brewing, sip 2 beers or soft drinks, and enjoy cutting-edge multimedia. Visit the Heineken Experience at the time you’ve booked; take your cruise at a pre-booked time slot of your choice. Learn the story of one of the world's most famous breweries with an entrance ticket to the Heineken Experience and enjoy an interactive, self-guided tour of the original factory, where all of the brand’s beer was made until 1988. Get a behind-the-scenes look at facilities including the gigantic copper tanks where the lager was brewed. Take part in a tasting session and test your skills at drafting a perfect beer. Then, see the 17th-century architecture of the city center on a 1-hour canal cruise. Avail of a GPS guide in several languages to get interesting information about iconic landmarks such as the Westerkerk, "Skinny Bridge" and the charming Negen Straatjes neighborhood.

Visit 3, 4, 5, 6, or 7 top attractions of your choice and save up to 50%* compared to buying individual tickets with an Amsterdam Explorer Pass. Learn all about the brewing process at the Heineken Experience, soar over the Netherlands on a 5D flight simulator at THIS IS HOLLAND, enjoy some window-shopping on a private guided tour at Royal Coster Diamonds, take in the views on the 100 Highlights Canal Cruise, and many more. Browse the included digital guide to plan and book ahead the attractions you want to visit, then show the digital or printed copy of your pass on the day. With the Amsterdam Explorer Pass, you can choose 3, 4, 5, 6 or 7 attractions from the following: • Heineken Experience • Rijksmuseum • THIS IS HOLLAND • Moco Museum - Banksy & more • A'DAM LOOKOUT • Amsterdam Canal Cruise • Madame Tussauds Amsterdam • Rotterdam, Delft & The Hague Live Guided Tour • Tour de BonTon • The life of Anne Frank & Neighbourhood Tour • Rembrandts Amsterdam Experience • House of Bols Cocktail Experience • Royal Experience - Royal Coster Diamonds • Amsterdam Light Festival Cruise (1 Dec - 21 Jan | reservations required) • Pedal Boat 1-hour • MacBike Bike Rental • Houseboat Museum • Our House Experience • Boom Chicago • Ferry to Muiderslot Castle (Seasonal - April to October) • Amsterdam Castle Muiderslot • Volendam, Edam & Windmills Tour • Diamond Museum Amsterdam • Zaanse Schans Tour • Museum Het Rembrandthuis • AMAZE Amsterdam - immersive audiovisual experience by ID&T • Stedelijk Museum Amsterdam • The Amsterdam Dungeon • Amsterdam Uncovered - Guided Walking Tour (reservations required) • Self guided Foodie Tour of Jordaan (reservations required) • Keukenhof Entry and Shuttle Bus (Seasonal | reservations required) Attractions and tours are subject to change. Check the Go City digital guide included on your confirmation voucher for the full list of inclusions, opening times, and reservation instructions, when applicable, before you go. *Savings based on itineraries on Go City website.

1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken.  On this 2.5-hour guided tour, you will explore the history behind the Heineken family. Find out how a small Dutch brewer became the world’s most famous beer brand and hear everything about Heineken’s history in the Heritage Quarter. Together with your personal guide, you will get an exclusive glimpse behind the scenes where you can find a special collection depot that holds around 120,000 objects.  Go to one of the hidden bars for a beer tasting and try out 5 different beers including matching snacks. This Heineken VIP tour ends with a personalized gift.

Discover Amsterdam like a true local and explore the city on a leisurely bike tour. Join your guide who will give expert insight into hidden curiosities of the city, as well as fun facts about notable landmarks such as Museumplein, the Heineken Experience, and Centraal Station. Meet your guide in the heart of the city and set off cycling alongside Amsterdam's iconic canals. Discover more about the history of the city as you stop by some of the key points of interest including the Singel Canal, bustling Centraal Station, the Rijksmuseum, and the Van Gogh Museum. Get away from the hordes of crowds of the downtown areas and ride through the trendy local neighborhoods of Jordaan and De Pijp. Enjoy several stops along the way to discover local secrets away from the usual tourist attractions. Pause at some of the most picturesque locations in the city including the Windmill de Gooyer, Hortus Botanicus, and the Skinny Bridge that crosses the River Amstel. Throughout the tour your guide can also provide the top local recommendations to make the most of your stay in the city. If you want to see more of Amsterdam's beautiful waterways, choose to include a 1-hour canal cruise after your bike tour has finished. Sit back and relax as you admire historic canal houses and cute bridges amidst the gentle sound of boats navigating the waters.

Join this tour aboard an authentic 100-year-old tram to discover the sights, smells, and sounds of historic Amsterdam. Start your experience from Dam square. The conductor will welcome you aboard the tram and invite you to take a seat while the smells of the tram’s varnished teak wood transport you to another time. Then the bell rings and the adventure back in time begins. As the driver takes you around the city, the conductor will tell you a bit about the historical trams and about the history of Amsterdam. The tour is approximately 30 minutes and you will return to Dam Square where you started.