It is not close to the center of town and unfortunately our Uber driver did not speak English , but thankfully even though it wasn't immediately discernable - we were dropped off in the vicinity. The actual ride was easily facilitated with the staff receptionist and we were assigned a time of about an hour later than our arrival - not bad. The actual ride up is standard -the bubble is somewhat warm and there is seating but to get the view you have to stand and the view is panoramic and beautiful- the actual ride may take 10minutes - there is a gift shop and the location is part of a Mall - so we stopped in - not spectacular but not a waste.

Great beautiful view over Stockholm. The ride takes 10 minutes and the attraction is located a bit outside Stockholm city center. Easy to reach by metro. There is also an indoor shopping center and football stadium. Unfortunately we couldn't look into the Avicii arena itself, because they were setting up for a concert.

Unfortunately, the time from 10 a.m. to 4 p.m. is not quite correct. During this short time, there will be a break from 12:00 p.m. to 1:00 p.m. This is very small at the ticket sales door. The video is in English, if you don't understand English very well then the video is too fast. The ride was super nice!