Ripley's Believe It or Not! Times Square is New York's newest attraction located in the heart of Times Square. As the largest Ripley's in North America, we boast over 500 astonishing real artifacts on display, 20 themed galleries, and dozens of interactive elements. Ripley's showcases the most remarkable and outrageous collection of the natural, scientific, artistic, and human oddities found from all over the world! You'll see things that are so amazing, that it's up to you to - Believe It or Not!