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Piazza San Marco, Florence

Piazza San Marco, Florence: Our most recommended tours and activities

Florence: Dark Mysteries and Legends Guided Walking Tour

1. Florence: Dark Mysteries and Legends Guided Walking Tour

Immerse yourself in the macabre side of Florence on this guided walking tour. Hear about local superstitions, conspiracies, saints, and miracles. Find out about the bloody serial killer known as the Monster of Florence and engage with unsettling topics like mysteries and torture. Meet your guide near the statue of General Fanti in the centrally-located Piazza San Marco. Make your way to the Piazza della Santissima Annunziata where you can admire the design created by Brunelleschi, the father of Renaissance architecture.  Pass through the colorful Via dei Servi street on your way to marvel at the iconic dome on the Cathedral of Santa Maria del Fiore. Connect with the city's dark past as you walk along old streets like Via del Campanile, Via dello Studio, Via del Corso, Via Santa Margherita, and Via Proconsolo. Admire the Italian Gothic architecture of the Palazzo del Bargello and enter the political heart of the city at Piazza della Signoria. End your tour at the famed Ponte Vecchio bridge.

Florence: The Medicis Private Walking Tour

2. Florence: The Medicis Private Walking Tour

Discover the amazing story of the ruling family of Florence, from the very beginning to the extinction of the Dynasty. Your licensed guide will lead you through a fascinating itinerary and will show you all the places which played an important role in their life, including their churches, their palaces, secret passageways and many more. The tour will start at San Marco Square and your guide will show you how the Medici grew their importance, from a simple family coming from the Mugello area (North of Florence) to become one of the most important in the Renaissance Period. You will pass through some of the most important places remembering their influence not only in Florence but also in Europe.

Florence: Best City Attractions Self-Guided Audio Tour

3. Florence: Best City Attractions Self-Guided Audio Tour

Discover the majesty and culture of Florence, its fashionable shopping streets and its quirky, breathtaking, hidden gems with a handy and informative digital guide. This state-of-the-art, self-guided sightseeing app uniquely combines public transportation and walking tours with high-quality audio narration available in 6 languages, rich visuals, helpful text, and offline navigable mapping to transform your smartphone into an intelligent assistant and reliable travel companion. Experience the city at your own pace, while discovering more than any guide could ever tell you. Thanks to local storytellers, you can enjoy over 80 points of interest in the city, plus seek out the best photo-spots and free Wi-Fi areas. Highlights include: - Florence's Cathedral - Uffizi Gallery - Accademia Gallery - HolyCross Basilica (SantaCroce) - HolyCross Square - Ponte Vecchio - Galileo Galilei's House - Santa Maria Maggiore - Gate of St Nicholas - Cappella Pazzi - Fish's Lodge - The Great Synagogue - Piazzale Michelangelo - Medici Chapel - Boboli's Garden

Florence: Semi-private Bike Tour with Local Guide

4. Florence: Semi-private Bike Tour with Local Guide

Explore the heart of Florence on a private guided bike tour around the city’s most unforgettable spots. Ride down characteristic streets, through popular squares, and across historic bridges. Learn about the city through commentary from your local guide. The itinerary begins where the Medici family began to wield their power in Florence. See their stately palace and the Basilica of San Lorenzo. Next, pass by the medieval baptistery on your way to Piazza della Republica, the site of the ancient forum where the city’s history began. Then, reach the Arno River stopping to admire the Renaissance architecture. Cross the bridge designed by Michelangelo and get a stunning view of the famous Ponte Vecchio. Continue on to explore the other side of town. Ride through Piazza Santo Spirito and stop to admire the grand Pitti Palace. Ride alongside the Arno to cross back over the river and proceed to Santa Croce and Piazza della Signoria. Later, head to Cathedral Square as the tour circles around the landmark site with its incredible dome.

Florence: Occult & Esotericism Walking Tour For The Curious

5. Florence: Occult & Esotericism Walking Tour For The Curious

Join your guide on a special tour of Florence that reveals the dark history of the city. Look for esoteric symbols and discuss all things magic and alchemy. See the basilicas of Santa Croce and Santa Maria Novella, the Florence Baptistery, Piazza San Marco, the Museum of Masonic Symbols, and more. See the facades of the basilicas of Santa Croce and Santa Maria Novella for evident signs of science mixed with esoteric symbols. Spot the Latin palindrome engraved in the Florence Baptistery that remains to be a mystery. Study the deeds of Pazzino de' Pazzi, a crusader knight from 1050. Learn about the stones of the Holy Sepulcher of Jerusalem, which are still used for lighting the famous Brindellone, during the Florentine tradition of the Explosion of the Chariot on Easter day. Furthermore, analyze the arsenic poisoning that killed Pico della Mirandola and Agnolo Poliziano in 1494, intriguing intellectuals from the circle of Lorenzo the Magnificent, who rest together in the Church of San Marco in Florence. Then, listen as your guide sheds light on the Neoplatonic Florentine Academy, founded by Cosimo de' Medici, and its impact on the literary and artistic culture of Florence. Talk about the Florentine Studio, a place that once teemed with philosophers, theologians, and magicians. Get ready for more tales of killings, crimes, and punishments. Hear of Girolamo Savonarola, a Dominican preacher, who was hanged and burnt at the stake in 1498 in Piazza della Signoria. Uncover the history of the Templars and Cathars in Florence and the city's first Masonic lodge. Get goosebumps as you learn about a dark period during which babies born crippled were rejected by families and killed in secret—never to be found— because the general belief suggested that they were children of the devil. Next, walk to Piazza Santissima Annunziata and try to count the bees on the statue of Ferdinand I. End the tour with a visit to the Museum of Masonic Symbols, the first Italian museum devoted to Masonic ideology. See a display of ritual objects with etched, embroidered, printed, and engraved symbols. 

Florence Classics Private Walking Tour

6. Florence Classics Private Walking Tour

Explore the iconic sights of Florence with a customizable half-day, full-day, or 2-day private sightseeing tour. Your guide will meet you in front of the monument of Manfredo Fanti at Piazza San Marco (half-day and full-day tours) or at your hotel (if the 2-day option is selected) and take you to the attractions that you want to see.  See one of the most visited landmarks in Europe at the Duomo, known for its dome by Brunelleschi. See the octagonal baptistery on Piazza del Duomo, and see the slender Campanile by Giotto. Skip the long lines to the Accademia to see Michelangelo's masterpiece statue of David. Enjoy fast-track entry to the Uffizi Gallery, and admire works of art by Botticelli, Michelangelo, and Leonardo da Vinci. Discover wonderful examples of Florentine architecture on Piazza Signoria, and stroll past some of the city's most iconic landmarks, such as the Porcellino bronze fountain of a boar that is said to bring luck if you place a coin in its jaws or rub its nose. Cross the River Arno via the Ponte Vecchio, and enjoy visiting the shops and admiring the lovely view.

Florence: Raphael's 500th Anniversary Experience

7. Florence: Raphael's 500th Anniversary Experience

Raffaello Sanzio from Urbino contributed to beautifying the city of Florence during his stay in the city from 1504 to 1508. He died at the age of 37 in 1520, and on the occasion of the anniversary of his death you can enjoy a special tour about this rarely-discussed painter. The Palatine Gallery, Palazzo Pitti, houses the best Raphael paintings in Florence, including a portrait of the beautiful Fornarina in the sweet face of the Madonna della Seggiola (Virgin Mary of the Chair). You will also encounter the palace where Raphael saw Leonardo’s Mona Lisa in Florence, which totally impressed him. Raphael was also an original architect of smart taste with Raphael’s style palaces in Florence very different from the Florentine Renaissance-style buildings. Raffaello was handsome, kind, and intelligent, and everybody loved him. Your guide will tell you the story of Raphael's short but intense life, full of love, women, and favors from his patrons.

Florence: Skip the Line Academy Gallery with Walking Tour

8. Florence: Skip the Line Academy Gallery with Walking Tour

Enjoy a special cultural experience in Florence with a tour of the Accademia Gallery and a walking tour of the historic city center. Visit the home to the famous David and one of the must-see museums in Florence and learn about the history of the city from your expert guide. Academy Gallery is admired and recommended by travelers and art history lovers, thanks to its exclusive collection, which includes; numerous works of Michelangelo as well as David, Paolo Uccello, Domenico Ghirlandaio, Sandro Botticelli, and Andrea del Sarto and an original full-size model of “Rape of the Sabine” by Giambologna. The walking tour will start at San Marco Square, you will meet with your expert guide in front of San Marco Basilica. As you continue, you will learn more about the Medici Family and Florentine history from your expert guide. Next, you will see the iconic landmark of Florence; Duomo where the Baptistery, Brunelleschi’s Dome, and Giotto’s Bell Tower are waiting for you. You will continue to Piazza della Signoria and Loggia dei Lanzi to admire the beauty of the Palazzo Vecchio. You will explore the history of the Palace and admire to open-air museum at the Loggia. Then you will continue Vasari Corridor to reach your last stop; Ponte Vecchio.

Other Sightseeing Options in Piazza San Marco, Florence

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What people are saying about Piazza San Marco, Florence

Overall rating

4.5 / 5

based on 213 reviews

Our guide was fabulous! The passion that Ciarre feels for her home city of Florence was clearly evident throughout the tour. She shared historical information with us that would not typically be found in travel guides or history books. Ciarre interwove facts with myths and legends in such a manner that all seemed believable. This, and her enthusiasm for the subject, are what made the tour so incredibly fascinating. My husband and I agreed that this was one of the most interesting tours we experienced during our stay in Italy. We highly recommend this tour.

Angela was very knowledgeable and amusing. The stories were great and inspired us to read a bit more into some of the things she told us about. It was a different way of getting introduced to the city before exploring ourselves the following day in the daylight. The tour was very organised and passed quite a few of the key sights of Florence. Would recommend this for sure.

This tour was FANTASTIC!! Chiara was amazing. She had to handle 2 groups. She was friendly and knowledgeable. I HIGHLY recommend this tour.

Very interesting city tour with good navigation for little money! It doesn't get any better!

Chiara was awesome! Great tour with a different twist