Whether you’re a wannabe hypebeast or have a full-blown case of streetwear obsession, this article is for you. And if you clicked wondering what kind of mythical animal we’re talking about, stick around. You’ll learn something new to impress (or embarrass) your friends and family. 

So…the hypebeast. Who are they? What are they all about? Hypebeasts (and hypebaes) are the people you see on social media repping the hottest brands. They tend to love shoes (like a lot) and seem to have piles of cash lying around to fund their brand obsession. 

Of course, splurging is only one aspect of being a hypebeast. Showing off your gear on social media is just as important. And that’s where we come in. Think of us as your personal hypebeast travel planner, who knows exactly which cities provide the perfect backdrop for that outfit you painstakingly put together.    

1. Upgrade your look in Paris

Even the most hyped of hypebeasts will be in for a surprise when exploring this iconic fashion capital. After all, what Parisians wear today is usually what the world wears tomorrow. Once you’ve upgraded your wardrobe to French standards, hit the Pigalle basketball court for an impromptu fashion shoot. This highly ‘grammable location in the 9th arrondissement is the dream setting for those looking to showcase their hottest looks.

2. Scour London for the freshest gear

Keeping up with London’s ever-evolving streetwear scene is a full-time job. The city’s home to some of the biggest names in the game, from Aries and Palace to COPSON and A-cold-wall*. Even in a city packed with style, true streetwear connoisseurs know that East London is where it’s at. Goodhood, HUH. Store, and Present London are just some of the closet-filling shops in and around Shoreditch. If you can pull yourself away from the boutiques, get to know the neighborhood’s much-loved street art, food stalls, and craft beers.

3. Snap your way around Brooklyn

The Big Apple is at the epicenter of all things sleek and stylish. It’s unsurprising, then, that the city is a hotbed of up-and-coming designers and established streetwear brands, including Supreme and Noah. Pay homage to New York’s kings of streetwear by donning their gear and heading to Bushwick. You’ll find tons of awesome street art to pose by in this part of Brooklyn. Alternatively, take your look to the ultra-modern Vessel, which rakes in the likes on Instagram. 

4. Ditch the big labels in Berlin

Europe’s capital of cool is not one to follow trends. The streetwear here is more about shabby chic than high-end labels. This is something you’ll realize when hopping between the alternative shops of Kreuzberg or browsing for bargains at Mauerpark’s market. If retro Adidas sweats aren’t for you, you’ll still find plenty of places to splurge on uber hypebeast-getup. A trip to the likes of Frisur, Mykita, and A Kind of Guise will ensure you’ll blend in with the most fashion-conscious Berliners.

5. Fill your feed with Tokyo’s streets

As you’d expect from the home of BAPE, Tokyo is the starting place for a whole load of streetwear trends. So, be prepared to have your horizons broadened as you explore areas like Shibuya, Harajuku, and Nakameguro. These hip neighborhoods are a creative haven, and their boutique-filled streets are the perfect setting for some seriously cool photos. Head to Shinjuku’s neon-studded streets at night to add some highly stylized shots to your lookbook. 

6. Hit the shops of Hong Kong

Asia boasts some of the world’s most fashion-forward cities and Hong Kong is most definitely one of them. The city’s towering skyscrapers and colorful apartment blocks combine to create tons of photo ops to show off your gear. However, it’s the rainbow-hued basketball court of Choi Hung that every hypebeast needs to check out. Alongside the neon-lit streets of Nathan Road and Jordan Road, Choi Hung is the premier photo stop for aspiring trendsetters.

7. Let loose in Los Angeles 

Visiting L.A. is at the top of most hypebeast’s travel wish list for several very stylish reasons. The city and surrounding beach towns have helped define and innovate streetwear for years.  Stüssy, Fuct, and Undefeated are just some of the big names to call this part of the Golden State home. Swing by their flagship stores before hitting the likes of Venice Beach and Santa Monica, two towns that loads of brands use for photoshoots.

8. Find luxury brands in Milan

If you like old school, big-name brands, then Milan is the place for you. The Italian city is home to some of fashion’s true powerhouses, including Armani, Versace, and Prada. Label-conscious hypebeasts will be in their element, adding some luxury names to their wardrobe at Galleria Vittorio Emanuele II. This gorgeous shopping mall, which is next door to the famous Duomo, is the oldest in Italy and arguably the most beautiful in the world. It’s also the ideal backdrop to show off your freshest high-end purchases.