Italian Market 9th Street

Join this exciting 4-hour “Rocky” movie locations tour of Philadelphia for a fresh look at the “City of Brotherly Love.” The private tour can start and end at any location in the city center, and includes transfers by chauffeur driven vehicle. See sites from 4 of the 6 “Rocky” movies, including the first, and the last, “Rocky Balboa.” Go to the pet store where Adrian Pennino worked, and the gym where Rocky worked out. Visit Rocky’s apartment building, and take a quick jog in the Italian Market where Rocky’s morning runs were filmed. Pick up a Philly Cheese Steak before you leave. A highlight will be the famous “Rocky” steps in front of the Philadelphia Museum of Art, where you will also find the giant bronze statue of Rocky himself! There are many street scenes that you will immediately recognize, and you can spar with your guide about movie quotes and characters along the way.

Throughout your tour, our local expert guide will introduce you to vendors who have long called the Italian Market home, peddling everything from fresh fruits and cheeses to local meats and baked goods. Your tour includes tastes equaling a full meal, so get ready to try several delicious dishes, including cannoli, tomato pie, and tacos! As you tour South Philly’s historic and generations-owned businesses, you’ll learn about the influence of immigrants on Philadelphia’s historic and modern-day food scene. The neighborhood is home to not only an incredible array of food but an excellent art and culture scene. Your tour guide will fill you in on the history of the area and how it’s come to be one of the most iconic streets of Philadelphia. This food tour is for everyone, serious foodies or otherwise – regardless, come hungry and get ready to taste the best of the market!

Embark on a unique wild card adventure on "The Gang Goes to South Philly: An It's Always Sunny Tour of Philadelphia." You'll not only explore iconic landmarks of TV's longest running sitcom but unearth the stories of sandwich history and Italian culture from Philadelphia's most famous neighborhood. This isn't just a TV tour; it's an exploration of South Philly's heritage, seen through the wacky lens of "It's Always Sunny." Our journey begins on the South Street. From here we'll go over the world of It's Always Sunny and it's connection to Philadelphia. From the very start, you'll understand these aren't just TV backdrops but spots where The Gang would hang out and roam. Our next stage is the Italian Market, a cultural mosaic and an often filmed spot in the series. We'll immerse ourselves in show sights but also touch on the interesting history of the market, as you absorb the sights, sounds, and smells (lots of smells) of this bustling marketplace. As we venture further south, we'll stroll past the famous cheesesteak joints, landmarks in their own right, and reveal their unique connections to the show. Imagine the characters grabbing a bite here, running away, and suddenly, the streets come alive with the show's spirit. Deeper into South Philly, we step away from the touristy areas to enter the real Philadelphia. In this area are some of the show's iconic and less than iconic filming backdrops. We end the tour back near South Street, passing more locations on our way to the final stop. Inevitability, we encounter some real-life Philly shenanigans since the real-life Philly is not so different than the world of It's Always Sunny. Expect to see a world of Philadelphia that is both unexpected and familiar. This is more than a drive-by TV tour. It is more than a touristy tour of just the Philadelphia highlights. It is an opportunity to walk in the footsteps of the Gang for a few hours. You'll want out of those shoes but you'll have fun on the way!

Voted “Best Walking Tours in Philadelphia” by Philadelphia Inquirer in 2023. Explore a diverse range of delectable cheese combinations expertly recommended by our knowledgeable cheese mongers. Treat yourself to the flavorful richness of 15-year-old aged balsamic vinegar and relish in the exquisite taste of freshly made pasta and hand-stretched mozzarella available at our Italian Market boutique store. Delight in the authentic flavors of freshly pressed corn tortillas, prepared according to a 3rd generation family recipe. Indulge in our signature square pizza, expertly crafted using only the freshest ingredients sourced from the Italian Market. Avail yourself of a special discount at an iconic kitchen wares shop, where you can find everything from pots and pans to knives, gadgets, and even pasta-making supplies.

Embark on a culinary adventure through South Philadelphia, founded by a well-known local food journalist. This tour offers a behind-the-scenes look at the vibrant food scene, featuring stories from one-on-one interviews with business owners and chefs. Your guides, deeply immersed in Philly's dining culture, will provide a personal and engaging experience. The tour includes six delicious bites, such as sweet treats, a Vietnamese sandwich, tacos, and more. While you won't be eating cheesesteaks, you'll learn about their hidden history and discover multigenerational family businesses. Additionally, you'll receive a cheat sheet with recommendations for bars, restaurants, and other fun activities in the city. Over the course of 2.5 hours, you'll walk a little less than 2 miles, making it a leisurely yet enriching experience. Vegetarian and pescatarian options are available with advance notice, and dietary restrictions can be accommodated. Your journey begins at The Singing Fountain, a neighborhood gathering spot on Passyunk Avenue. Here, you'll meet the group and visit a Jewish bakery, delve into the history of the Philly cheesesteak, and explore Philly's culture of public art. Next, you'll head to Washington Avenue, once home to industrial warehouses and now a hub for some of the city's best restaurants. Visit a legendary Vietnamese bakery and a longstanding Mexican restaurant known for its tacos. The final stop is the Italian Market, one of the longest continually operating outdoor markets in the United States. Here, you'll hear stories of local businesses, visit a fourth-generation Italian bakery, and a new-school Jewish appetizing store. You'll also have some time to shop in the market before ending the tour with a glass of wine from a limited-edition series made with support from one of the Italian Market's oldest businesses. The tour concludes at the Italian Market, leaving you in a central location perfect for further exploration of South Philadelphia.

Discover the sights, and tastes of one of Philadelphia's most vibrant immigrant neighborhoods. Explore 150 years of history by eating your way through some of the best shops and restaurants that the Italian Market has to offer. Bask in the fragrant smell of classic Italian bread, sample gourmet vinegar, and try some of the best cheese in the world. Whether you're a food or history lover, this tour has something for everyone!