Heineken Experience

Enter your dates to find available activities

Five Highlights of the Heineken Brewery

Get the Heineken Experience: a highly interactive museum with all you could ever want to know and more about the world-famous lager.

  • Beer Tasting

    1. Beer Tasting

    Only thought there was one type of Heineken out there? You thought wrong! Enjoy trying out a few different homegrown varieties here in Amsterdam.

  • Draft Your Own

    2. Draft Your Own

    If you've fancied yourself a pint-puller, now's your chance to prove your skills. Alternatively, if you've got a shaky hand, the Heineken bartenders will be happy to pour you one.

  • Bottle Ride

    3. Bottle Ride

    The ride demonstrates the life cycle of a Heineken bottle and the star of the show is you! Tip: don't wear clothes that don't dry off easily.

  • History

    4. History

    You may be surprised to learn that by the end of WWII, Heineken had taken over the entire Dutch beer market and there was an anarchist boycott movement against it in the 1980s!

  • The James Bond Room

    5. The James Bond Room

    Heineken has even extended its influence to the movies. There's a whole exhibition room about the link between James Bond and Heineken, including authentic props from the movies!

Planning Your Visit

  • How Much Does It Cost?

    €18 adult entry, €14 child entry. You may save money on your ticket if you book a tour.

  • When Is It Open?

    365 days a year! Mondays to Thursdays 10:30AM to 7:30PM; Fridays, Saturdays, and Sundays 10:30AM to 9:00PM. In July and August, it'll be open all week until 9:00PM.

  • How Do I Get There?

    From Amsterdam's central station, you can get the tram to Stadhouderskade (accessible from lines 16, 24, and 25).

  • Will I Need a Tour?

    The tour is recommended, although please note that it's self-guided - you can download an app from the Heineken website. Please note that if you are under 18, you will need to be accompanied by an adult.

Good to know

  • When should I visit?
    Mondays to Thursdays 10:30 AM to 7:30 PM; Fridays, Saturdays, and Sundays 10:30 AM to 9:00 PM. In July and August, it'll be open all week until 9:00 PM.
  • Is it expensive?
    €18 adult entry, €14 child entry.
  • Will I need a guide?
    The tour is self-guided and an app can be downloaded to help out.
  • How to get there
    Take the tram (lines 16, 24, or 25) to Stadhouderskade.
  • Additional information

    • Those under 18 may not enter without an adult.

    • If you plan to do the Bottle Ride, wear clothes that dry easily!

Other Sightseeing Options in Heineken Experience

Want to discover all there is to do in Heineken Experience? Click here for a full list.

What people are saying about Heineken Experience

Overall rating

4.5 / 5

based on 8,254 reviews

Due to Corona, book all the places time slots in advance. One should book van Gogh museum in advance before getting there. If u want to be sure, ask in advance for certain restrictions that are not in the booklet e.g. A dam lookout accessible with the city card only til 18.

Truly enjoyed the day even with some rather staring rain. Our guide was very good at switching from English to Spanish as he explained what we were seeing and what it meant in the past and present.

Very very nice tour guide! She made the whole experience even more fun. The tour was informative, interaktive and surprising! I would definitely recommend this tour.

Went to tons of art museums, took a canal boat tour and used the free public transport a lot too. Amsterdam is beautiful and the people were super friendly too.

Hell of an experience, simply enjoyed a lot. A must see activity when in Amsterdam.