Heineken Experience

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Five Highlights of the Heineken Brewery

Get the Heineken Experience: a highly interactive museum with all you could ever want to know and more about the world-famous lager.

  • Beer Tasting

    1. Beer Tasting

    Only thought there was one type of Heineken out there? You thought wrong! Enjoy trying out a few different homegrown varieties here in Amsterdam.

  • Draft Your Own

    2. Draft Your Own

    If you've fancied yourself a pint-puller, now's your chance to prove your skills. Alternatively, if you've got a shaky hand, the Heineken bartenders will be happy to pour you one.

  • Bottle Ride

    3. Bottle Ride

    The ride demonstrates the life cycle of a Heineken bottle and the star of the show is you! Tip: don't wear clothes that don't dry off easily.

  • History

    4. History

    You may be surprised to learn that by the end of WWII, Heineken had taken over the entire Dutch beer market and there was an anarchist boycott movement against it in the 1980s!

  • The James Bond Room

    5. The James Bond Room

    Heineken has even extended its influence to the movies. There's a whole exhibition room about the link between James Bond and Heineken, including authentic props from the movies!

Planning Your Visit

  • How Much Does It Cost?

    €18 adult entry, €14 child entry. You may save money on your ticket if you book a tour.

  • When Is It Open?

    365 days a year! Mondays to Thursdays 10:30AM to 7:30PM; Fridays, Saturdays, and Sundays 10:30AM to 9:00PM. In July and August, it'll be open all week until 9:00PM.

  • How Do I Get There?

    From Amsterdam's central station, you can get the tram to Stadhouderskade (accessible from lines 16, 24, and 25).

  • Will I Need a Tour?

    The tour is recommended, although please note that it's self-guided - you can download an app from the Heineken website. Please note that if you are under 18, you will need to be accompanied by an adult.

Good to know

  • When should I visit?
    Mondays to Thursdays 10:30 AM to 7:30 PM; Fridays, Saturdays, and Sundays 10:30 AM to 9:00 PM. In July and August, it'll be open all week until 9:00 PM.
  • Is it expensive?
    €18 adult entry, €14 child entry.
  • Will I need a guide?
    The tour is self-guided and an app can be downloaded to help out.
  • How to get there
    Take the tram (lines 16, 24, or 25) to Stadhouderskade.
  • Additional information

    • Those under 18 may not enter without an adult.

    • If you plan to do the Bottle Ride, wear clothes that dry easily!

What people are saying about Heineken Experience

Overall rating

4.5 / 5

based on 8,250 reviews

Me and my girlfriend went to Amsterdam in the last week of October for a few days and got the Amsterdam card for 2 days of the trip and we managed to get so much done! We went to the ARTIS Zoo, Van Gogh Museum, Rijksmuseum, Moco museum and went on a canal cruise. We also went to the Body Worlds exhibition. The card is definitely value for money and I just wish I'd have got an extra day on it to do more things. Amsterdam is amazing and the I Amsterdam City Card is 100% worth getting!

I booked 48 hr card. Easy to book museums and canal cruise online, used the 24 hr bike rental included which you can start at anytime within the card time so I walked around for 2 days and used the bike rental on the 3rd day before 11 am when the card expired. It was good value if you are doing a few things

Best Tour! The tour was awesome and the Windmills were a blast. Had the best cheese ever and hot chocolate at the Zaanse! The tour guide and the driver were extremely helpful and welcoming! A big thank you to them and to The Tour Company. Thanks a million, Leo and Pat

If you are planning on visiting many place in Amsterdam and move relatively alot with Transportation...this card is very very useful. Only the NS train service is not inclused in the card (Stand: 12.10.2020)

It was a great experience! I appreciate they are taking all the precautions: like providing sanitizers everywhere, a lot of signs and so on.