Tours & tickets

Heineken Experience

1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

Discover the best of Amsterdam on a 75-minute canal cruise. See the city's top highlights, iconic bridges, and the 17th-century buildings lining the canals. Board the boat and set sail on the historic waterways of Amsterdam. See the Anne Frank House, Westerkerk, and more. Learn more about the UNESCO-listed canals from the on-board audio commentary. While you're enjoying the views that pass you by, listen to an audio guide in 19 languages that tells you everything you need to know about Amsterdam. Hear the stories, legends, and historical facts of the city. If you have children, let them be a 'Fresh Water Pirate' with the special kids audio commentary including a free goodie bag to enjoy themselves while on board.

Climb aboard a bus or boat to see the city of Amsterdam on a self-guided tour. Enjoy the freedom to hop on and off either one whenever you see a stop you’d like to visit. Choose ticket options, for one or both bus and boat. Board at one of the 10 stops for the bus, located throughout the city center. Turn on your audioguide and choose from 16 different languages to learn about the city and its sights as you pass by. Then, hop off at Gassan Diamonds for a complimentary tour of the jewelry store. But there are more stops close to Rijksmuseum, Van Gogh Museum and the Heineken Experience. Next, try the canal boat for a different experience from the water. Enjoy easy access to the canal stops with boarding spots next to the bus stops, so you can easily get from land to water. Glide along the UNESCO world-heritage canal of over 100 KM of waterways.  Then, take in three of the most famous canals in Amsterdam: Keizersgracht, Prinsengracht, and Herengracht. Pass alongside the houses that border the canals, and learn about the history of these mansions that once belonged to wealthy spice merchants.

Make the most of your time in Amsterdam with an I amsterdam City Card, and enjoy free entrance to many of the city's top museums and attractions, including the Rijksmuseum, A'DAM LOOKOUT, H'ART Museum, Moco Museum, and Rembrandt House Museum. Benefit from discounted entry to other attractions, such as Heineken Experience, Johan Cruijff Arena, and Amsterdam Dungeon. Valid for 24, 48, 72, 96, or 120 hours from first use, unlimited access to the city's public transportation system for the duration of your card allows you to get around quickly. Enjoy one free canal cruise from several canal cruise companies at many locations in Amsterdam and 24-hour free bicycle rental. Complete listing offers included in the I amsterdam City Card Free admission to the following museums/attractions (timeslot booking may be required): • A'DAM LOOKOUT • Allard Pierson Museum Amsterdam • Amsterdam Museum • Amsterdam Pipe Museum • Amsterdam Tulip Museum • Architectuur Centrum Amsterdam • ARTIS Royal Zoo • ARTIS Micropia • ARTIS Groote Museum • Boom Chicago - English improvisation comedy theatre • Cobra Museum Amstelveen • Diamond Museum • Self guided Food Tours • Embassy of the Free Mind • EYE Filmmuseum • Foam - all about photography • Fun Forest • Gassan Diamonds • Geelvinck Pianola Museum • Museum of the Canals • H'ART Amsterdam • Hortus Botanicus - Botanical Garden • Huis Marseille - Museum for Photography • Jewish Cultural Quarter - Jewish Museum, Portuguese Synagogue, Holocaust Museum and Hollandsche Schouwburg. • Luther Museum • Moco Museum • Molen van Sloten & Kuiperijmuseum • Museum de Dageraad • Museum of the Mind • Museum Ons' Lieve Heer op Solder • Museum Het Schip • Museum Tot Zover • Museum Van Loon • Museum Willet-Holthuysen • De Nieuwe Kerk Amsterdam • Outsider Art Museum • Oude Kerk • Rembrandt House Museum • Rijksmuseum • Het Scheepvaartmuseum - The National Maritime Museum • Science Center NEMO • Stadsarchief Amsterdam - City Archives • Stedelijk Museum Amsterdam • STRAAT museum • THIS IS HOLLAND • Wereldmuseum • Dutch Resistance Museum • Houseboat Museum In Haarlem: • Frans Hals Museum • Teylers Museum • Verwey Museum In Volendam/Marken: • Rederij Volendam Marken (ferry) • Volendams Museum In Enkhuizen: • Zuiderzee Museum In Zaandam.: • Zaans Museum & Verkade Experience • Coopery Tiemstra • The Weaver’s House • Tsar Peter House • Museum Zaanse Time • Mills at Zaanse Schans 25% Discount: Music & Stage • Bimhuis – Jazz • Muziekgebouw aan ‘t IJ - Contemporary music & classical music • Nationale Opera & Ballet - Dutch National Opera & Ballet 25% Discount Attractions e.g. • AMAZE • The Amsterdam Dungeon • Johan Cruijff ArenA Stadium Tours • Fabrique des Lumières • Heineken experience • House of Bols Cocktail & Genever Experience (18+) • NXT Museum • Rembrandts Amsterdam 25% discount at Transport & Rentals

Book your combo ticket to a classic canal cruise and Heineken Experience in Amsterdam. Learn the art of brewing, sip 2 beers or soft drinks, and enjoy cutting-edge multimedia. Visit the Heineken Experience at the time you’ve booked; take your cruise at a pre-booked time slot of your choice. Learn the story of one of the world's most famous breweries with an entrance ticket to the Heineken Experience and enjoy an interactive, self-guided tour of the original factory, where all of the brand’s beer was made until 1988. Get a behind-the-scenes look at facilities including the gigantic copper tanks where the lager was brewed. Take part in a tasting session and test your skills at drafting a perfect beer. Then, see the 17th-century architecture of the city center on a 1-hour canal cruise. Avail of a GPS guide in several languages to get interesting information about iconic landmarks such as the Westerkerk, "Skinny Bridge" and the charming Negen Straatjes neighborhood.

1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken.  On this 2.5-hour guided tour, you will explore the history behind the Heineken family. Find out how a small Dutch brewer became the world’s most famous beer brand and hear everything about Heineken’s history in the Heritage Quarter. Together with your personal guide, you will get an exclusive glimpse behind the scenes where you can find a special collection depot that holds around 120,000 objects.  Go to one of the hidden bars for a beer tasting and try out 5 different beers including matching snacks. This Heineken VIP tour ends with a personalized gift.

On this 75-minute canal cruise, you’ll experience the best of our historical city. It offers you the best views of the 17th-century buildings lining the city canals, and will also show you the 21st-century city that Amsterdam has become. You’ll come across new architecture and bridges, showing a city that is rooted in history but continues to develop and change. Have a great time on board while listening to your personal audio system. Your visit to Heineken Experience includes a 1.5-hour self-guided tour where you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends. Please note that Heineken Experience is only for guests 18 years and older!

Visit 3, 4, 5, 6, or 7 top attractions of your choice and save up to 50%* with an Amsterdam attractions pass. Take in the views on a picturesque Canal Cruise, hire a bike and explore the city, soar over the Netherlands on a 5D flight simulator at THIS IS HOLLAND, enjoy a craft beer tasting, and more! What is included on Go City's Amsterdam Explorer Pass? THIS IS HOLLAND Moco Museum - Banksy & more A'DAM LOOKOUT Amsterdam Canal Cruise Madame Tussauds Amsterdam Brothel Tour with Former Sex Worker Anne Frank Last Walk + Virtual Reality Experience Rembrandts Amsterdam Experience House of Bols Cocktail Experience Royal Experience - Royal Coster Diamonds Pedal Boat Amsterdam Bike Rental in Amsterdam Houseboat Museum Boom Chicago - Improv Comedy Show Ferry to Muiderslot Castle (Seasonal - April to October) Amsterdam Castle Muiderslot Diamond Museum Amsterdam Museum Het Rembrandthuis Immersive Experience AMAZE - Amsterdam Stedelijk Museum Amsterdam The Amsterdam Dungeon Hello Amsterdam - Introduction Walking Tour (reservation required) Self-guided Foodie Tour of Jordaan (reservation required) How does an Amsterdam sightseeing pass work? Go City makes sightseeing flexible and hassle-free. Simply purchase a 3 to 7-attraction pass, use the Go City app to plan your itinerary, make reservations where needed and you're ready to get exploring! Check the Go City app or digital guidebook for the most up-to-date list of attractions and reservation instructions: Go City Amsterdam Guidebook *Savings based on itineraries on Go City website.

Enjoy a hassle-free sightseeing experience with Go City's Amsterdam attraction pass. Visit as many attractions as you like over 1, 2, 3 or 5 days, and pay nothing at the gate. And what's more, you'll save up to 50% compared to buying the attraction tickets separately. Wander the Rijksmuseum, discover modern art at Moco Museum, sample beer at the brewing home of Heineken and admire the city from the canals on a sightseeing cruise. There's all this and more. What is included in the Amsterdam Pass?   Heineken Experience   A'DAM LOOKOUT   Amsterdam Canal Cruise   Madame Tussauds Amsterdam   Moco Museum - Banksy & More   Rijksmuseum   THIS IS HOLLAND   Keukenhof Experience plus Shuttle Bus (Seasonal)   The Amsterdam Dungeon   House of Bols   Immersive experience AMAZE Amsterdam   Day Trip to Zaanse Schans Windmill Village from Amsterdam   The Upside Down Amsterdam   Royal Experience - Royal Coster Diamonds   Amsterdam Tulip Museum   And more! (keep scrolling for full list)   How does an Amsterdam Pass work? Go City makes sightseeing flexible and hassle-free. Simply purchase a 1 to 5-day pass, use the Go City app to plan your itinerary, make reservations where needed and you're ready to get exploring!  Other attractions included on the Amsterdam Pass: • Amsterdam Castle Muiderslot • Amsterdam Pipe Museum • Anne Frank Last Walk • Bike Rental in Amsterdam • Bitterballen and 2 drinks at bar De Pierewaaier • Boom Chicago – Improv Comedy Show • Brothel Tour with Former Sex Worker • Day Trip to the Cheese Markets in Gouda or Alkmaar • Daytrip to Giethoorn, Venice of the North, including canal tour • De Nieuwe Kerk • Dutch Craft Beer Tasting • Ferry to Muiderslot Castle • Guided Street Food Tour of De Pijp District • H’ART Museum • Hello Amsterdam – Introduction Walking Tour • Houseboat Museum • Jewish Cultural Quarter • Madurodam • Mike’s City Highlights Bike Tour • Museum Het Rembrandthuis • Mystery City Games – The Mystery of A Secret Sender • Open Boat Cruise • Pedal Boat Amsterdam • Rembrandts Amsterdam Experience • Roller Dreams at WONDR • Rotterdam, Delft and The Hague Live Guided Tour • Self-Guided Food Tour – De Pijp District • Self-Guided Foodie Tour of Jordaan • Stedelijk Museum Amsterdam • The Bulldog Boat (Smoke Friendly Cruise) • The Life of Anne Frank & Neighbourhood Tour • The Murder by Dam Square • The National Maritime Museum • Volendam & Zaanse Schans Windmills Bus Excursion • WONDR Experience • Zaanse Schans Bus Excursion *Savings based on sample itineraries on the Go City website.

Do you know those days when everything falls into place: culture, relaxation, history, and fun? That perfectly sums up our Rock the City experience. This unique journey lets you explore Amsterdam through the eyes of two family businesses that have poured their heart and soul into the city for generations! Combine a visit to the Heineken Experience with an unforgettable canal cruise through Amsterdam’s waterways, in the order of your choice! As long as you allow for 2.5 hours between the two activities, you can fully enjoy both without any rush! Step into the world of Heineken! This journey takes place in the former Heineken brewery, now transformed into an interactive experience that brings you to the heart of this iconic beer brand. Discover how the brewing process works, learn about the company’s history, and get an insider’s look at their global success. Of course, no visit is complete without tasting two fresh beers straight from the Heineken kitchen—an essential part of your Amsterdam experience! If you chose to start with the Heineken Experience, you will then take a short walk to the Blue Boat Company dock, located just across from the brewery. Once on board, your 45-minute canal cruise begins, taking you through Amsterdam’s stunning waterways. You will sail past the city’s most beautiful canal houses, historic bridges, and modern architecture. As you sip on a drink and enjoy a salty snack, the guide will share fascinating stories about this historic city. The water sparkles, the atmosphere is relaxed, and you will experience the true magic of Amsterdam! The story of Rock the City begins with the collaboration between two Amsterdam-based companies: the Heineken Experience and Blue Boat Company. Both are proud family-run businesses with deep roots in Amsterdam’s history. Founded in 1864, Heineken is more than just a brewery—it is a beer brand recognized worldwide as the Dutch export product. Behind those green bottles lies a rich history of craftsmanship and passion, passed down through generations. Blue Boat Company is also a family business that shares the same love for Amsterdam. For decades, they have taken visitors on the most beautiful canal cruises, offering them the chance to experience the city as we know it—full of charm, stories, and hidden gems. With a diverse fleet, most of which is electrically powered, we are committed to a sustainable future. This shared love for Amsterdam is what makes Rock the City so special. Rock the City is more than just a day out. It’s an experience you’ll never forget. This journey brings together two family businesses, both passionate about Amsterdam. At the Heineken Experience, you’ll explore the rich history and passion of a world-famous beer brand. With Blue Boat Company, you’ll see the city from a unique perspective—on the water—accompanied by the most beautiful stories.