Heineken Experience

1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

Discover the best of Amsterdam on a 75-minute canal cruise. See the city's top highlights, iconic bridges, and the 17th-century buildings lining the canals. Board the boat and set sail on the historic waterways of Amsterdam. See the Anne Frank House, Westerkerk, and more. Learn more about the UNESCO-listed canals from the on-board audio commentary. While you're enjoying the views that pass you by, listen to an audio guide in 19 languages that tells you everything you need to know about Amsterdam. Hear the stories, legends, and historical facts of the city. If you have children, let them be a 'Fresh Water Pirate' with the special kids audio commentary including a free goodie bag to enjoy themselves while on board.

On this 75-minute canal cruise, you’ll experience the best of our historical city. It offers you the best views of the 17th-century buildings lining the city canals, and will also show you the 21st-century city that Amsterdam has become. You’ll come across new architecture and bridges, showing a city that is rooted in history but continues to develop and change. Have a great time on board while listening to your personal audio system. Your visit to Heineken Experience includes a 1.5-hour self-guided tour where you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends. Please note that Heineken Experience is only for guests 18 years and older!

Climb aboard a bus or boat to see the city of Amsterdam on a self-guided tour. Enjoy the freedom to hop on and off either one whenever you see a stop you’d like to visit. Choose ticket options, for one or both bus and boat. Board at one of the 10 stops for the bus, located throughout the city center. Turn on your audioguide and choose from 16 different languages to learn about the city and its sights as you pass by. Then, hop off at Gassan Diamonds for a complimentary tour of the jewelry store. But there are more stops close to Rijksmuseum, Van Gogh Museum and the Heineken Experience. Next, try the canal boat for a different experience from the water. Enjoy easy access to the canal stops with boarding spots next to the bus stops, so you can easily get from land to water. Glide along the UNESCO world-heritage canal of over 100 KM of waterways.  Then, take in three of the most famous canals in Amsterdam: Keizersgracht, Prinsengracht, and Herengracht. Pass alongside the houses that border the canals, and learn about the history of these mansions that once belonged to wealthy spice merchants.

Make the most of your time in Amsterdam with an I amsterdam City Card, and enjoy free entrance to many of the city's top museums and attractions, including the Rijksmuseum, A'DAM LOOKOUT, H'ART Museum, Moco Museum, and Rembrandt House Museum. Benefit from discounted entry to other attractions, such as Heineken Experience, Johan Cruijff Arena, and Amsterdam Dungeon. Valid for 24, 48, 72, 96, or 120 hours from first use, unlimited access to the city's public transportation system for the duration of your card allows you to get around quickly. Enjoy one free canal cruise from several canal cruise companies at many locations in Amsterdam and 24-hour free bicycle rental. Complete listing offers included in the I amsterdam City Card Free admission to the following museums/attractions (timeslot booking may be required): • A'DAM LOOKOUT • Allard Pierson Museum Amsterdam • Amsterdam Museum • Amsterdam Pipe Museum • Amsterdam Tulip Museum • Architectuur Centrum Amsterdam • ARTIS Royal Zoo • ARTIS Micropia • ARTIS Groote Museum • Cobra Museum Amstelveen • Diamond Museum • Self guided Foodie Tours • Embassy of the Free Mind • EYE Filmmuseum • Foam - Fotografiemuseum Amsterdam • Fun Forest • Gassan Diamonds • Geelvinck Pianola Museum • Grachtenmuseum - Museum of the Canals • H'ART Amsterdam • Hortus Botanicus - Botanical Garden • Huis Marseille - Museum for Photography • Jewish Cultural Quarter - Portuguese Synagogue • Jewish Museum - Jewish Cultural Quarter • Luther Museum • Moco Museum • Molen van Sloten & Kuiperijmuseum • Museum de Dageraad • Museum Ons' Lieve Heer op Solder • Museum Het Rembrandthuis • Museum Het Schip • Museum Tot Zover • Museum Van Loon • Museum Willet-Holthuysen • De Nieuwe Kerk Amsterdam • Outsider Art Museum • Oude Kerk • Rijksmuseum • Het Scheepvaartmuseum - The National Maritime Museum • Science Center NEMO • The Studio NEMO • Stadsarchief Amsterdam - City Archives • Stedelijk Museum Amsterdam • THIS IS HOLLAND • Wereldmuseum • Verzetsmuseum - Dutch Resistance Museum • Woonbootmuseum - Houseboat Museum In Haarlem: • Frans Hals Museum • Teylers Museum • Verwey Museum In Volendam/Marken: • Rederij Volendam Marken (ferry) • Volendams Museum In Enkhuizen: • Zuiderzee Museum In Zaanse Schans e.g.: • Zaans Museum & Verkade Experience • Kuiperij Tiemstra (Coopery) • Wevershuis- The Weaver’s House • Mills 25% Discount: Music & Stage • Bimhuis – Jazz • Boom Chicago - English improvisation comedy theatre • Muziekgebouw aan ‘t IJ - Contemporary music & classical music • Nationale Opera & Ballet - Dutch National Opera & Ballet 25% Discount Attractions e.g. • The Amsterdam Dungeon • Johan Cruijff ArenA Stadium Tours • Fabrique des Lumieres • Heineken experience • House of Bols Cocktail & Genever Experience (18+) • NXT Museum • Our House • Rembrandts Amsterdam • STRAAT museum 25% discount at Transport & Rentals

Book your combo ticket to a classic canal cruise and Heineken Experience in Amsterdam. Learn the art of brewing, sip 2 beers or soft drinks, and enjoy cutting-edge multimedia. Visit the Heineken Experience at the time you’ve booked; take your cruise at a pre-booked time slot of your choice. Learn the story of one of the world's most famous breweries with an entrance ticket to the Heineken Experience and enjoy an interactive, self-guided tour of the original factory, where all of the brand’s beer was made until 1988. Get a behind-the-scenes look at facilities including the gigantic copper tanks where the lager was brewed. Take part in a tasting session and test your skills at drafting a perfect beer. Then, see the 17th-century architecture of the city center on a 1-hour canal cruise. Avail of a GPS guide in several languages to get interesting information about iconic landmarks such as the Westerkerk, "Skinny Bridge" and the charming Negen Straatjes neighborhood.

Save up to 50%* at top Amsterdam attractions with Go City, and pay nothing at the gate. This handy 1, 2, 3 or 5-day pass gets you direct access to Amsterdam's best attractions, tours and activities. Visit the Moco Museum (Bansky & more), discover world-famous collections of historic art at the Rijksmuseum, visit the brewing home of Heineken, and admire the city from the canals on a sightseeing cruise. Easily display your pass on your phone and use the included Go City app to help you plan your itinerary and make reservations when necessary. There is something for everyone with over 40 attractions and tours. Attractions/Activities included with your Amsterdam All-Inclusive Pass: • Heineken Experience (R) • Moco Museum • A'DAM Lookout • Rijksmuseum (R) • Houseboat Museum • This Is Holland (R) • Our House Experience • Rembrandts Amsterdam Experience • Tour de BonTon • Royal Experience - Royal Coster Diamonds (R) • Madame Tussauds Amsterdam • The Amsterdam Dungeon • Amsterdam Light Festival Cruise (1 Dec - 21 Jan | (R)) • Amsterdam Canal Cruise • The Life of Anne Frank & Neighbourhood Tour • 1-hour pedal boat • MacBike bike rental • Diamond Museum Amsterdam • Amsterdam Pipe Museum • House of Bols cocktail experience • Amsterdam Tulip Museum • Boom Chicago • AMAZE Amsterdam – a new immersive experience by ID&T • Rembrandthius Experience • Ferry to Muiderslot Castle (April to October) • Muiderslot Castle • Zaanse Schans Tour (R) • Volendam, Edam, and Windmills Tour (R) • Rotterdam, Delft, and The Hague Tour (R) • National Maritime Museum • Amsterdam Uncovered - Guided Walking Tour (R) • Self guided Foodie Tour of Jordaan (R) • Keukenhof Entry plus Shuttle Bus (Seasonal) (R) (R) Reservations required *Savings based on sample itineraries on the Go City website.

1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken.  On this 2.5-hour guided tour, you will explore the history behind the Heineken family. Find out how a small Dutch brewer became the world’s most famous beer brand and hear everything about Heineken’s history in the Heritage Quarter. Together with your personal guide, you will get an exclusive glimpse behind the scenes where you can find a special collection depot that holds around 120,000 objects.  Go to one of the hidden bars for a beer tasting and try out 5 different beers including matching snacks. This Heineken VIP tour ends with a personalized gift.

Visit 3, 4, 5, 6, or 7 top attractions of your choice and save up to 50%* compared to buying individual tickets with an Amsterdam Explorer Pass. Learn all about the brewing process at the Heineken Experience, soar over the Netherlands on a 5D flight simulator at THIS IS HOLLAND, enjoy some window-shopping on a private guided tour at Royal Coster Diamonds, take in the views on the 100 Highlights Canal Cruise, and many more. Browse the included digital guide to plan and book ahead the attractions you want to visit, then show the digital or printed copy of your pass on the day. With the Amsterdam Explorer Pass, you can choose 3, 4, 5, 6 or 7 attractions from the following: • Heineken Experience • Rijksmuseum • THIS IS HOLLAND • Moco Museum - Banksy & more • A'DAM LOOKOUT • Amsterdam Canal Cruise • Madame Tussauds Amsterdam • Rotterdam, Delft & The Hague Live Guided Tour • Tour de BonTon • The life of Anne Frank & Neighbourhood Tour • Rembrandts Amsterdam Experience • House of Bols Cocktail Experience • Royal Experience - Royal Coster Diamonds • Amsterdam Light Festival Cruise (1 Dec - 21 Jan | reservations required) • Pedal Boat 1-hour • MacBike Bike Rental • Houseboat Museum • Our House Experience • Boom Chicago • Ferry to Muiderslot Castle (Seasonal - April to October) • Amsterdam Castle Muiderslot • Volendam, Edam & Windmills Tour • Diamond Museum Amsterdam • Zaanse Schans Tour • Museum Het Rembrandthuis • AMAZE Amsterdam - immersive audiovisual experience by ID&T • Stedelijk Museum Amsterdam • The Amsterdam Dungeon • Amsterdam Uncovered - Guided Walking Tour (reservations required) • Self guided Foodie Tour of Jordaan (reservations required) • Keukenhof Entry and Shuttle Bus (Seasonal | reservations required) Attractions and tours are subject to change. Check the Go City digital guide included on your confirmation voucher for the full list of inclusions, opening times, and reservation instructions, when applicable, before you go. *Savings based on itineraries on Go City website.

Embark an open-boat tour through Amsterdam and discover the sights through the city's famous canals. Enjoy commentary from your captain throughout the tour, as you relax while taking in some of Amsterdam's most famous sights. Board your boat and listen as your captain tells you all about the history of the city, as they show you the prettiest houses and canals. Since this open boat is so much smaller than a normal canal cruise boat, enjoy sailing through the smallest canals. See the some of the city's biggest highlights including the stately Westerkerk and the Anne Frank House. Watch Amsterdamers cycling along the canals and snap photos all along the way.