Florence: Fashion History Guided Walking Tour & Museum Visit

4.28169 out of 5 stars
4.3
4.28169 out of 5 stars
71 reviews
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Florence: Fashion History Guided Walking Tour & Museum Visit
4.28169 out of 5 stars
4.3
4.28169 out of 5 stars
71 reviews

Discover the birthplace of Italian fashion on a guided walking tour of Florence. Learn about Florentine fashion and visit the Ferragamo museum and more.

About this activity

Free cancellation
Cancel up to 24 hours in advance for a full refund
Reserve now & pay later
Keep your travel plans flexible — book your spot and pay nothing today.
Duration 1.5 hours
Check availability to see starting times
Live tour guide
English, Spanish
Private group available

Highlighted reviews from other travelers

E
Eleanor – United Kingdom

The reviews don’t lie. Ivan is truly excellent and this is a brilliant tour. We thoroughly enjoyed our 2 hour immersion in Florentine fashion as we strolled around with Ivan, hearing fascinating stories and history about the key players from Ferragamo and Fendi to Gucci and Pucci. The Palazzo Gucci was great but better still was Ivan’s incredible knowledge on all things fashion, luxury ans local lore. I loved this tour as did my 14 year old daughter who proclaimed it a highlight of the trip. Thank you so much. Ivan - you’re a brilliant storyteller.

A
Amina – Kazakhstan

It was amazing! The guide Francesca was very sweet and well spoken! With the knew information gotten from the tour we were able to experience and see the life of Florence from a different perspective, as well as, get to know the history of fashion in-depth. 10/10 experience

Select participants and date

Itinerary

  • Timeline stop icon

    Starting location:

    Via de' Martelli, 33r

  • Timeline stop icon

    Museo Salvatore Ferragamo

    Visit, Guided tour (40 minutes)

  • Arrive back at:

    Via de' Martelli, 33r

Main stop

For reference only. Itineraries are subject to change.

Highlights

  • Step back in time and get to know the history of Florence as a fashion capital
  • Follow your guide as you stroll down cobbled streets lined with trendy boutiques
  • Discover how Florentine fashion expanded from Cairo to London and beyond
  • Step inside the iconic Ferragamo museum and explore the luxurious interior

Full description

Indulge your inner fashionista on a guided walking tour of Florence. Learn about the city's connection to haute couture and step inside the iconic Ferragamo museum.


Meet your guide in the heart of Florence and set out to explore the past and present of the world of fashion.


Wander along cobbled streets and through the city's impressive squares as you hear about how Florence went from an insignificant medieval village to the wealthiest city-state in Europe, all thanks to a simple business idea, creating fabulous fabrics.


Get insight into the legendary fashion houses that call this city home, including Enrico Coveri, Roberto Cavalli, Patrizia Pepe, Salvatore Ferragamo, and many more.


End your tour on a high note and head to the oldest palace in Florence, the Palazzo Spini Feroni.

Includes

  • Walking tour
  • Expert guide
  • Ferragamo museum

Meeting point

My Green Tour Head Office

Open in Google Maps

Important information

What to bring

  • Comfortable shoes

Customer reviews

Overall rating

4.3 /5

based on 71 reviews

Review summary

  • Guide
    4.7/5
  • Value for money
    4.2/5

Customer photos

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Recommended
E
Eleanor – United KingdomApril 9, 2025 – Verified booking
The reviews don’t lie. Ivan is truly excellent and this is a brilliant tour. We thoroughly enjoyed our 2 hour immersion in Florentine fashion as we strolled around with Ivan, hearing fascinating stories and history about the key players from Ferragamo and Fendi to Gucci and Pucci. The Palazzo Gucci was great but better still was Ivan’s incredible knowledge on all things fashion, luxury ans local lore. I loved this tour as did my 14 year old daughter who proclaimed it a highlight of the trip. Thank you so much. Ivan - you’re a brilliant storyteller.
A
Amina – KazakhstanMarch 25, 2025 – Verified booking
It was amazing! The guide Francesca was very sweet and well spoken! With the knew information gotten from the tour we were able to experience and see the life of Florence from a different perspective, as well as, get to know the history of fashion in-depth. 10/10 experience
A
Ashlyn – AustraliaFebruary 3, 2025 – Verified booking
It was amazing!! It changed my perception on some luxury brands and uncovered some amazing facts about Florence’s fashion culture that I wouldn’t have ever known. The Gucci museum was my highlight and it was so worth it! I had a great time and highly recommend this tour for anyone interested in fashion and the history behind it within Florence

Product ID: 435141

Activity provider:My Green Tour srl

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