Tours & tickets

Sapporo Beer Museum

Explore Sapporo in your own way with a private licensed guide. Choose the 6 or 4-hour option depending on what fits with your schedule. Let the guide know what special requests you have for the day and they will tailor your itinerary accordingly. All guides hold the nationally-licensed Tour Guide-Interpreter certification. It is issued by the Japanese government and requires a good understanding of Japanese culture and history. Sapporo City, on the northern Japanese island of Hokkaido, may be more famous for its winter activities, but with your guide, you will see how is a destination that can be enjoyed year-round. This tour feature a morning pickup at your hotel in Sapporo, then a visit to any number of possible sites. You can customize your itinerary according to the places you want to visit. See a suggested itinerary below.  This tour begins with your local guide greeting you at your accommodation or the nearest train station. You will then proceed to Okurayama Viewing Point. Take in the great panoramic view and experience the steep slope of a ski jump from 307 meters above sea level. Next, visit the historical village of Hokkaido. The village has a unique history and is home to 60 typical buildings from all over Hokkaido, dating back to the Meiji and Taisho Periods (1868 to 1926), the era when Hokkaido developed quickly.  Then, have lunch at Nijo Ichiba Market, with all its delicious seafood. Enjoy a kaisen-don bowl made from freshly-caught seafood, a local specialty. After lunch, visit the Sapporo Beer Museum. Sapporo Beer is one of the best premium beers in Japan. You can taste a reissued version of the beer that was produced 130 years ago.

Get to know Sapporo in the best way: through its food. Join a local host to feast your way around the city together, and sample of various local food specialties carefully selected for you. Benefit from the personal touch of a private tour and a flexible itinerary, allowing you to change your mind about what you want to do during the experience. From Hokkaido’s regional miso ramen (always yummier with a plate of gyoza on the side) to treats which may surprise you like soft serve ice-cream and Hokkaido cheese, you’ll discover how, what, and where the locals eat. Immerse yourself in Sapporo's unique culinary culture and probably find your new favorite dish along the way. Slurp soup curry (it’s good manners, don’t worry), a dish that was born in the city. Try kaisen don, a bowl of fresh, raw seafood on a bed of fluffy white rice. Set free your inner chef as you grill your own meat on a convex skillet at a classic Jingisukan BBQ restaurant — the ultimate soul food. Enjoy lush parks and shrines, and sample some of the city’s famous beer at the Sapporo Beer Museum. Cleanse your palette by indulging in a sake too, if you like. You might just be crawling back to your accommodation after all of that food. Important: As this is a private and personalised experience, the places you visit may differ from those listed and these will be chosen by your host based on your interests and preferences.

Begin your journey with a visit to Hokkaido Shrine, a serene place deeply rooted in tradition and spirituality. Surrounded by a lush forest, the shrine offers a chance to experience authentic Japanese culture, where you can learn about Shinto rituals, make a wish for good fortune, and perhaps even catch a glimpse of a traditional wedding ceremony if you're lucky. Next, head to Shiroi Koibito Park, a theme park operated by the famous confectionery company known for its iconic white chocolate cookies. Explore beautifully designed European-style buildings, observe the cookie-making process through factory windows, and enjoy the charming seasonal decorations. It’s a perfect spot for photos and souvenirs. For lunch, indulge in a sumptuous seafood feast at one of Sapporo’s renowned fish markets, where the freshest catches of the day are served in a lively and colorful atmosphere. Enjoy local delicacies such as uni (sea urchin), crab, scallops, and salmon roe over rice, while experiencing the vibrant energy of a traditional Hokkaido market. In the afternoon, visit the Sapporo Beer Museum, the only beer museum in Japan. Housed in a historical red-brick building, the museum introduces you to the fascinating story of how Sapporo became one of Japan’s leading beer brands. Learn about the brewing process, enjoy retro exhibits, and perhaps opt for a beer tasting (optional, at your own expense). Continue your journey to the Hill of the Buddha at Makomanai Takino Cemetery, one of Sapporo’s most iconic architectural sites. This magnificent statue, designed by world-renowned architect Tadao Ando, is partially encased in a hill covered with lavender plants. The combination of modern minimalism and spiritual tranquility creates a powerful, memorable impression. To end the day, unwind in the healing waters of Jozankei Onsen, a hot spring resort nestled in the mountains just outside of the city. Surrounded by nature, Jozankei offers a peaceful retreat where you can soak away fatigue while enjoying beautiful views of the river and forest. After this refreshing experience, return to the Sapporo TV Tower, where your tour concludes. This well-balanced itinerary allows you to enjoy the best of Sapporo in one day—blending culture, cuisine, history, architecture, and natural beauty.

Explore the Historical Village of Hokkaido, the Hokkaido Museum, and the Sapporo Beer Museum on a guided tour from Sapporo Station. Learn about the history and culture of Hokkaido and enjoy a beer tasting at the Sapporo Beer Museum. Meet your guide at Sapporo Station and head to the Historical Village of Hokkaido, an open-air museum located on the outskirts of Sapporo at the Nopporo Forest Park. Explore the 54-hectare museum, which features about 60 structures from the Meiji and Taisho periods (1868-1926). Consider this place to be a sort of outdoor museum, portraying different types of buildings of Hokkaido during the forementioned time periods. Each building is a microcosm of rural or city life, such as a village, barber shop, or home. Your guide will take you to each building and explain in more detail the history and purpose behind it. Nearby the open-air museum is the Hokkaido Museum. Learn about the early history, culture, and wildlife of Hokkaido. After leaving the Historical Village of Hokkaido, make your way to the Sapporo Beer Museum. Upon entering the museum, be immersed in the history of the brewery, and learn about the timeline from the start until now. Discover the different products throughout the brewery's long history. While most of the signage is in Japanese, at the side of all the displays are small laminated cards that contain the same information but in various languages. See the history of advertising over the years, including labeling on the bottles to various print media over time. After your guide has toured you through all the fascinating museum exhibits, head to the Star Hall Tasting Corner. For a fee of 800 yen, get a 3-variety beer flight, consisting of Sapporo Black Label, Sapporo Classic (only sold in Hokkaido), and Sapporo Kaitakushi Pilsner.

Explore the vibrant city of Sapporo and its surrounding wonders with an expert guide. Visit the iconic Sapporo Clock Tower, stroll through Odori Park, and discover the fascinating history of Hokkaido at the Hokkaido Shrine. Next, venture to the famous Sapporo Beer Museum to learn about Japan's beer-making heritage and sample some local brews. For nature lovers, a trip to Mount Moiwa offers breathtaking panoramic views of the city, accessible by cable car. If you're craving a relaxing escape, unwind in one of Sapporo’s nearby hot springs or explore the charming local markets. Share insider knowledge of the region’s culture and history with your guide, ensuring a deeper connection to this northern gem.

【Hokkaido Shrine】 Hokkaido Shrine is located in Chuo Ward, Sapporo. Built during the early period of Hokkaido’s development, the shrine faces northeast—towards Sakhalin and the Kuril Islands—as a strategic consideration against Russian expansion. Within the shrine grounds, the “Kaitaku Shrine” honors pioneers who contributed to the development of Hokkaido, including notable figures such as Yoshitake Shima and Rinzo Mamiya. 【Shiroi Koibito Park】 Shiroi Koibito Park is themed around Hokkaido’s famous white chocolate. Visitors can tour the chocolate factory and even make their own Shiroi Koibito cookies. The park features charming red-brick buildings and a clock tower that hosts a whimsical “Chocolate Carnival” on the hour. 【Sapporo Wholesale Market Shopping Street】 This market is one of the most distinctive seafood destinations in Sapporo. It offers a wide range of fresh seafood and local delicacies. You can enjoy sashimi, crab, sea urchin, and more—either freshly purchased or as part of a delicious seafood rice bowl or sushi meal at one of the on-site restaurants. 【Sapporo Beer Museum】 As the home of one of Japan’s oldest beer brands, the Sapporo Beer Museum is a must-visit for beer enthusiasts. The museum showcases the history and brewing process of Sapporo Beer, including displays of vintage beer bottles and old advertisements. Visitors can learn how beer is made and appreciate its cultural impact. 【Hill of the Buddha (Atama Daibutsu)】 Located in Makomanai Takino Cemetery, the Hill of the Buddha is a peaceful spiritual site and a place to purify the mind and soul. Visitors can pay their respects and admire the majestic Buddha statue surrounded by serene natural landscapes. The structure, designed by world-renowned architect Tadao Ando, is noted for its stunning architectural beauty and tranquil atmosphere. 【Jozankei Onsen】 Jozankei is a hot spring resort area located just outside Sapporo. Renowned for its relaxing hot springs and scenic beauty, it offers a range of traditional inns and open-air baths. Jozankei is an ideal destination year-round, where visitors can unwind and rejuvenate while enjoying the natural surroundings.