Discovering Milan's fashion soul

Milan has been world-famous for its fashion since it became one of the leading textile producers of Europe in the 19th century. The city caught the eye of fashionistas across the globe and wealthy fashion houses decided to lay down their roots in the Quadrilatero where they established luxurious shops, a sensational palazzi and alluring courtyards. Nowadays, the city is a mecca for fashion lovers world-wide.

The tour starts with a meet and greet with your guide, an expert on the Milan fashion scene. Listen to your guide share some of the most interesting facts and anecdotes about the history of fashion in Milan, as well as unusual characteristics of the brands showcased in the Quadrilatero della Moda, Milan’s most famed and fabled shopping district.

Next, walk along the Via della Spiga and watch the locals shopping at Italian designer stores such as Bulgari, Sergio Rossi and Dolce & Gabbana, then stop for photos on the Via Gesù. Look out for the glossy-fronted shops of French designers Chanel and Hermès on Via Sant’Andrea, and then take a turn onto Via Montenapoleone, the legendary street of Milan’s fashion quadrangle. Admire the luxurious facades of swanky stores selling Gucci, Versace and Louis Vuitton and learn about the prestigious designers from your guide.

Finally, wander down Via Manzoni and marvel at the Grand Hotel of Milan nestled between impressive buildings and chic boutiques. Finish the tour with a stroll through Piazza della Scala, home to the Galleria Vittorio Emanuele II.