Tours & tickets

Johnnie Walker Princes Street

Delve into the world of Scotch whisky with your ticket to the Journey of Flavour tour, the signature experience at Johnnie Walker Princes Street located in Edinburgh's city centre, Scotland. Rated 5* on TripAdvisor and Google and awarded 5* Visitor Attraction by Visit Scotland, this 90 minute guided tour will go beyond your expectations and is suitable for whisky fans as well as those who are new to whisky alike. Take the Johnnie Walker flavour quiz to discover your personal flavour profile so we can tailor the tour to your tastebuds. During your tour you'll experience interactive projections, live performances and 3 delicious cocktails carefully created to suit to your flavour profile. Non-alcoholic options are available. We offer complimentary audio guide in Spanish, French, Mandarin and German.   You can also enjoy 10% discount* across products purchased in retail & drinks in our rooftop bar, with view of Edinburgh Castle on the day (T&Cs apply).

Enjoy a guided tasting of Scottish whisky in Edinburgh and sample a stunning collection of drams from iconic whisky regions such as Islay, the Highlands, and Speyside. Savor a rare and exclusive Johnnie Walker Princes Street lowland grain whisky. Finish your flavor adventure with a revelatory experience of Johnnie Walker Black Label, a representation of Scotland in a single dram. Save 10% on products and merchandise at the Johnnie Walker Princes Street store on the day of your tour*. Head up to the 1820 bar and get 10% off drinks* when you show your ticket. Make sure you book ahead so we can save you a seat. *T&Cs apply. Discount valid on products up to value of £499.99 per product on the day of your tour, or up to 7 days after your tour.

Join us for a special guided tasting of four iconic Johnnie Walker whiskies, each accompanied by a luxury chocolate truffle created by award-winning Iain Burnett, the Highland Chocolatier. You will be welcomed with a refreshing cocktail, made with Johnnie Walker Black Ruby, one of our latest innovations. Your guide will then take you on a unique journey to expertly nose and taste a selection of exceptional whiskies: Johnnie Walker Blue Label, Johnnie Walker Ghost & Rare Port Dundas and Johnnie Walker Legendary Eight, each paired with a luxury chocolate truffle, created by Iain Burnett, the Highland Chocolatier. Your experience will culminate with a dram of the highly sought-after Johnnie Walker Blue Label Ice Chalet. This rare, limited-edition release was expertly crafted by Master Blender, Emma Walker, featuring whiskies from distilleries in Scotland at the highest elevations to deliver a velvety-smooth blend that evokes salted honey, cacao and soft malt characters.

GLENKINCHIE JOURNEY OF FLAVOUR We start our Journey of Flavour at Glenkinchie one of the Four Corners of Scotland distilleries of Johnnie Walker. Glenkinchie distil the Edinburgh Malt that is enjoyed around the world on its own and as a vital component of Johnnie Walker whiskies. Join us on a journey through Glenkinchie’ s storied landscape and rich heritage, filled with passionate people and a quest to capture the essence of East Lothian through our flavourful field-to-glass whisky process. Your full-sensory experience culminates in a tutored whisky tasting of 3 drams and a wee cocktail in our Tasting Room followed by lunch. An insightful ending to a wonderful adventure at the Lowland Home of Johnnie Walker. You'll then join your transfer into Edinburgh's city centre to discover Johnnie Walker Princes Street in the heart of the city's West End. JOHNNIE WALKER PRINCES STREET JOURNEY OF FLAVOUR If you love a good story and want to explore flavour in new ways, this is the experience for you. Join us on a journey through John Walker’s epic search for flavours that bring people together for enjoyment . Discover how, rather than settling for the status quo, Johnnie Walker’s pioneering spirit, resiliency and bold aspirational creativity continue to set us apart as drivers of innovation, social connection, and downright delicious drinks. Your full-sensory adventure culminates in a flavour-filled celebration of the legendary Johnnie Walker taste and the special moments "you" can create and share. Complete your flavour quiz when you arrive to enjoy 3 drinks during your tour that are personalised to your flavour preferences.

Begin your tour outside the iconic Tron Kirk on the Royal Mile, where your guide introduces Edinburgh’s fascinating origins. Step inside the stunning St Giles’ Cathedral, the spiritual heart of the city for over 900 years, with its soaring ceilings and ornate Thistle Chapel. Nearby, pass the City Chambers, the seat of Edinburgh’s civic leadership, and climb toward the city’s crowning landmark—Edinburgh Castle. From outside its gates, your guide will unravel stories of kings, sieges, and stolen crowns while enjoying sweeping city views. Descending into the heart of the Old Town, walk along the colorful and curving Victoria Street, an inspiration for Harry Potter’s Diagon Alley, before reaching Grassmarket Square, once the site of lively markets and darker tales of public executions. Next, explore the eerie and atmospheric Greyfriars Kirkyard, final resting place of many notable Scots and home to the loyal legend of Greyfriars Bobby. Just beside it stands the National Museum of Scotland (Scot’s Museum), which you’ll introduce from outside with highlights and historical context. Pass the Elephant House Café, famous for being one of the writing spots of J.K. Rowling, before heading toward the majestic Old College of the University of Edinburgh, where your guide will share stories of Enlightenment-era thinkers and groundbreaking alumni like Charles Darwin and Sir Arthur Conan Doyle. After exploring the Old Town, take a short break. Enjoy a coffee, snack, or simply relax at a local cafe before continuing your journey into Edinburgh’s Georgian era. Crossing the dramatic North Bridge, enter the city’s 18th-century expansion: the New Town, known for its grand architecture and intellectual legacy. Begin at the iconic Balmoral Hotel, a symbol of Edinburgh’s Victorian opulence, before moving into the sleek St James Quarter, a modern development blending old and new. Continue on to reach the towering Scott Monument, a tribute to literary legend Sir Walter Scott, then stroll along Princes Street, with postcard views of the castle and lush gardens below. From there, explore George Street, a showcase of neoclassical style, and pass through St Andrew Square toward Charlotte Square, home to the beautifully preserved Georgian House. This area represents Edinburgh at its most refined, a world away from the medieval maze of the Old Town. Pass the Scottish National Gallery, where your guide shares insight into Scotland’s artistic heritage, before heading to the grand finale: the Johnnie Walker Princes Street Experience. Finish in style at Johnnie Walker Princes Street, where your guide will check you in for a signature whisky tasting experience. Explore the story of Scotland’s most iconic spirit through immersive storytelling, guided tastings, and breathtaking rooftop views.