Gucci Garden, Florence

Indulge your inner fashionista on a guided walking tour of Florence. Learn about the city's connection to haute couture and step inside the iconic Ferragamo museum. Meet your guide in the heart of Florence and set out to explore the past and present of the world of fashion. Wander along cobbled streets and through the city's impressive squares as you hear about how Florence went from an insignificant medieval village to the wealthiest city-state in Europe, all thanks to a simple business idea, creating fabulous fabrics. Get insight into the legendary fashion houses that call this city home, including Enrico Coveri, Roberto Cavalli, Patrizia Pepe, Salvatore Ferragamo, and many more. End your tour on a high note and head to the oldest palace in Florence, the Palazzo Spini Feroni.

The first fashion show in Italy took place in Florence, Villa Torrigiani, 12 February 1951 and the second in the Sala Bianca of Palazzo Pitti. The tour will start from the Ferragamo Museum. They documented the entirety of Salvatore Ferragamo activities, since his return from the US to Italy in 1927 until his death and hear plenty interesting stories about this fashion house. Admiring the luxury street of fashion boutiques, we will reach next fashion museum in Florence. The Gucci Museum, housed in a fourteenth-century building in Piazza della Signoria, in the heart of Florence, a completely renovated building inside the Court of Mercatanzia After the Museum we will take you in the Gucci Garden, the only particular store in Italy.