Things to do in

De Pijp

1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

Discover the best of Amsterdam on a 75-minute canal cruise. See the city's top highlights, iconic bridges, and the 17th-century buildings lining the canals. Board the boat and set sail on the historic waterways of Amsterdam. See the Anne Frank House, Westerkerk, and more. Learn more about the UNESCO-listed canals from the on-board audio commentary. While you're enjoying the views that pass you by, listen to an audio guide in 19 languages that tells you everything you need to know about Amsterdam. Hear the stories, legends, and historical facts of the city. If you have children, let them be a 'Fresh Water Pirate' with the special kids audio commentary including a free goodie bag to enjoy themselves while on board.

Climb aboard a bus or boat to see the city of Amsterdam on a self-guided tour. Enjoy the freedom to hop on and off either one whenever you see a stop you’d like to visit. Choose ticket options, for one or both bus and boat. Board at one of the 10 stops for the bus, located throughout the city center. Turn on your audioguide and choose from 16 different languages to learn about the city and its sights as you pass by. Then, hop off at Gassan Diamonds for a complimentary tour of the jewelry store. But there are more stops close to Rijksmuseum, Van Gogh Museum and the Heineken Experience. Next, try the canal boat for a different experience from the water. Enjoy easy access to the canal stops with boarding spots next to the bus stops, so you can easily get from land to water. Glide along the UNESCO world-heritage canal of over 100 KM of waterways.  Then, take in three of the most famous canals in Amsterdam: Keizersgracht, Prinsengracht, and Herengracht. Pass alongside the houses that border the canals, and learn about the history of these mansions that once belonged to wealthy spice merchants.

On this 75-minute canal cruise, you’ll experience the best of our historical city. It offers you the best views of the 17th-century buildings lining the city canals, and will also show you the 21st-century city that Amsterdam has become. You’ll come across new architecture and bridges, showing a city that is rooted in history but continues to develop and change. Have a great time on board while listening to your personal audio system. Your visit to Heineken Experience includes a 1.5-hour self-guided tour where you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends. Please note that Heineken Experience is only for guests 18 years and older!

Make the most of your time in Amsterdam with an I amsterdam City Card, and enjoy free entrance to many of the city's top museums and attractions, including the Rijksmuseum, A'DAM LOOKOUT, H'ART Museum, Moco Museum, and Rembrandt House Museum. Benefit from discounted entry to other attractions, such as Heineken Experience, Johan Cruijff Arena, and Amsterdam Dungeon. Valid for 24, 48, 72, 96, or 120 hours from first use, unlimited access to the city's public transportation system for the duration of your card allows you to get around quickly. Enjoy one free canal cruise from several canal cruise companies at many locations in Amsterdam and 24-hour free bicycle rental. Complete listing offers included in the I amsterdam City Card Free admission to the following museums/attractions (timeslot booking may be required): • A'DAM LOOKOUT • Allard Pierson Museum Amsterdam • Amsterdam Museum • Amsterdam Pipe Museum • Amsterdam Tulip Museum • Architectuur Centrum Amsterdam • ARTIS Royal Zoo • ARTIS Micropia • ARTIS Groote Museum • Boom Chicago - English improvisation comedy theatre • Cobra Museum Amstelveen • Diamond Museum • Self guided Foodie Tours • Embassy of the Free Mind • EYE Filmmuseum • Foam - Fotografiemuseum Amsterdam • Fun Forest • Gassan Diamonds • Geelvinck Pianola Museum • Grachtenmuseum - Museum of the Canals • H'ART Amsterdam • Hortus Botanicus - Botanical Garden • Huis Marseille - Museum for Photography • Jewish Cultural Quarter - Portuguese Synagogue • Jewish Museum - Jewish Cultural Quarter • Luther Museum • Moco Museum • Molen van Sloten & Kuiperijmuseum • Museum de Dageraad • Museum Ons' Lieve Heer op Solder • Museum Het Rembrandthuis • Museum Het Schip • Museum Tot Zover • Museum Van Loon • Museum Willet-Holthuysen • De Nieuwe Kerk Amsterdam • Outsider Art Museum • Oude Kerk • Rijksmuseum • Het Scheepvaartmuseum - The National Maritime Museum • Science Center NEMO • The Studio NEMO • Stadsarchief Amsterdam - City Archives • Stedelijk Museum Amsterdam • THIS IS HOLLAND • Wereldmuseum • Verzetsmuseum - Dutch Resistance Museum • Woonbootmuseum - Houseboat Museum In Haarlem: • Frans Hals Museum • Teylers Museum • Verwey Museum In Volendam/Marken: • Rederij Volendam Marken (ferry) • Volendams Museum In Enkhuizen: • Zuiderzee Museum In Zaanse Schans e.g.: • Zaans Museum & Verkade Experience • Kuiperij Tiemstra (Coopery) • Wevershuis- The Weaver’s House • Mills 25% Discount: Music & Stage • Bimhuis – Jazz • Muziekgebouw aan ‘t IJ - Contemporary music & classical music • Nationale Opera & Ballet - Dutch National Opera & Ballet 25% Discount Attractions e.g. • The Amsterdam Dungeon • Johan Cruijff ArenA Stadium Tours • Fabrique des Lumieres • Heineken experience • House of Bols Cocktail & Genever Experience (18+) • NXT Museum • Our House • Rembrandts Amsterdam • STRAAT museum 25% discount at Transport & Rentals

Discover the sights of central Amsterdam with an expert guide riding by your side. You’ll learn about the city’s culture, see important historical sites, and famous hotspots as well as lesser-known local favorites.  Start your journey near the central station, pass the impressive A’DAM Tower, and ride over to the Western Islands, which are filled with charming drawbridges, old warehouses, and chic artists' studios.  Continue along the Brouwersgracht Canal and visit the trendy Jordaan and 9 Street districts flanked by indie boutiques, cozy cafes, and hip eateries. As you ride deeper into the city center, you will enter the Grachtengordel neighborhood and zoom past the Westerkerk (Western Church) and the historic Anne Frank House.  Feel the buzz of music and street performers around Leidseplein Square, a busy theater district with a buzzing nightlife.  After so much excitement, enjoy a pleasant break in the Vondelpark, the largest park in Amsterdam and the most famous park in the Netherlands. Feeling recharged, circle the Museum Quarter and ride through the narrow streets of the Bohemian-influenced De Pijp neighborhood.  Cross the iconic Magere Brug (skinny bridge), a wooden drawbridge over the River Amstel, and arrive at the famed Artis Zoo leading into the Maritime Quarter.  Admire the impressive replica of a 17th-century Dutch East Indian Company ship at the Salt Harbour, before returning to back where your bike journey began.

Book your combo ticket to a classic canal cruise and Heineken Experience in Amsterdam. Learn the art of brewing, sip 2 beers or soft drinks, and enjoy cutting-edge multimedia. Visit the Heineken Experience at the time you’ve booked; take your cruise at a pre-booked time slot of your choice. Learn the story of one of the world's most famous breweries with an entrance ticket to the Heineken Experience and enjoy an interactive, self-guided tour of the original factory, where all of the brand’s beer was made until 1988. Get a behind-the-scenes look at facilities including the gigantic copper tanks where the lager was brewed. Take part in a tasting session and test your skills at drafting a perfect beer. Then, see the 17th-century architecture of the city center on a 1-hour canal cruise. Avail of a GPS guide in several languages to get interesting information about iconic landmarks such as the Westerkerk, "Skinny Bridge" and the charming Negen Straatjes neighborhood.

Get a unique behind-the-scenes look at one of Amsterdam’s most famous brothels. Learn about what the sex work industry is like in the city from a former sex-worker and tour a luxury sex club named Bonton located in a discreet canal-house. Discover everything there is to know about legal prostitution in the Netherlands with your guide. Gain fascinating insights into what it's like to be a sex worker in Amsterdam. Feel free to ask your guide questions about their profession.  Scan the QR codes in the rooms with your phone and learn more interesting facts. Find out about what happens in the rooms in the club, local prices and the different safety measures in place to protect workers. Hear anecdotes and interesting stories that only real insiders in the industry can tell you. Have the unique opportunity to climb onto the strip poles. Show your sexiest move and be photographed by your friends or colleagues.

Amsterdam is best viewed from the water. On this 75-minute canal cruise you’ll experience the best of our historical city. It offers you the best views of the 17th-century buildings lining the city canals, and will also show you the 21st-century city that Amsterdam has become. You’ll come across new architecture and bridges, showing a city that is rooted in history but continues to develop and change. You will be sure to have a great time on board while listening to your personal audio system. This offers audio commentary in a choice of 21 languages (free earphones are supplied). Your visit to Rijksmuseum: Home to the world’s largest collection of Vincent van Gogh’s paintings, the Van Gogh Museum in Amsterdam transports visitors on a fascinating journey through the life of the artist and his contemporaries. The museum introduces the complete story: the artist, the context, Van Gogh’s personal ambitions, his emotions, the myths that surround him and his influence right up until this very day. The Van Gogh Museum’s collection includes world-famous paintings such as Sunflowers, Almond Blossom and The Potato Eaters. The museum also organizes three temporary exhibitions every year. The Van Gogh Museum is open 365 days a year. Tickets are available online only. Don’t miss out, book in advance. Visitors can discover more about Van Gogh and his contemporaries with the multimedia guide, available in 11 languages.

Take in Amsterdam on a 75-minute canal cruise that offers stunning views of the 17th-century buildings lining the city canals. Uncover 21st-century city that Amsterdam has become as you pass by new architecture and bridges. Visit the Rijksmuseum for 800 years of Dutch art and history. Hop onboard a comfortable boat while listening to your personal audio system. This offers audio commentary in a choice of 19 languages (free earphones are supplied). Pick the option with the snack box to enjoy chips, popcorn, stroopwafels, salted peanuts and a drink of your choice (soft drink, beer or wine) as you glide through the city. Use your ticket to Rijksmuseum's internationally revered collections which features some of the nation’s most famous works, including historic art by Vermeer, Frans Hals, and perhaps most notably Rembrandt’s ‘The Night Watch ’w hich takes pride of place in a beautifully lit hall. Enjoy 800 years of Dutch art and history through 8,000 objects in 80 galleries and see world-famous masterpieces by Dutch masters like Vermeer, Rembrandt, Frans Hals and Jan Steen in the Gallery of Honor. Admire the Rijksmuseum’s expansive, evocative collection that also includes Delftware, sculptures, archaeological artifacts, clothing, Asian art, prints, items from Dutch maritime history, and many other culturally significant items.