It is a small agency with a small team of pros. The guide (who is the owner) grew up in a cave house in Goreme and then went to university to learn more about the history and geography of the area. There were absolutely no questions to which he could not give a detailed answer and we alked a lot about the peculiarities of cave houses, the lifestyle of the monks, and the history of church and it's relation to the Roman empire. The lunch was a smashing all you can eat buffet, and despite what it says when you try to regiter in the getyourguide website they were able to pick us up in our hotel. Just contact them at their Haphadoccia Tour Whattsapp/phone number to arrange the pickup at any hotel in all the surrounding towns. The tickets were all provided since he's a registered guide with an app to let people, no lines, no waiting. I tour a lot and this is one of the absolute best. Thanks guys.