Entry ticket

Amsterdam: Heineken Experience Ticket

Amsterdam: Heineken Experience Ticket

Likely to sell out

From US$ 22.87 per person

Likely to sell out

Come and discover what lies behind the doors of the former Heineken brewery in Amsterdam, and learn everything there is to know about the world’s favorite beer.

About this ticket

Free cancellation
Cancel up to 24 hours in advance for a full refund
Reserve now & pay later
Keep your travel plans flexible — book your spot and pay nothing today.
Duration 1.5 hours
Check availability to see starting times.

Experience

Highlights
  • Discover the dynamic world of Heineken, in the place where the beer was first brewed
  • Experience what it’s like to be brewed and bottled on the Brew U ride
  • Learn how to pour the perfect draft Heineken
Full description
1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.
Includes
  • Entrance ticket
  • A presentation in English
  • Self-guided tour
  • 2 drinks
  • A small tasting of Heineken
  • Audio guide or live guide
  • Food and additional drinks
Not suitable for
  • Children under 18 years

Select participants and date

Participants

Date

Meeting point

Reach the Heineken Experience with tram numbers 1, 7, 19, and 24 or metro line 52. The nearest GVB tram and metro station is Vijzelgracht. Upon arrival, look for the staff with wristbands.

Open in Google Maps ⟶
Important information

Know before you go

  • You must be 18 years old or over to take part in this activity
  • Tickets are valid for single entry only
  • It is mandatory to access Heineken Experience at the time stated on your ticket, late arrivals might not be accommodated
  • Please note that no cash payments are accepted
  • Disinfecting gel will be provided
  • If you get ill, please postpone your visit to another day
Customer reviews

Overall rating

4.5 /5

based on 9245 reviews

Review summary

  • Value for money
    4.3/5
  • Service
    4.5/5
  • Organization
    4.5/5

Sort by:

Traveler type:

Star rating:

The tour was very informative. I enjoyed the self-guided option that allowed me and my friends to explore on our own. The option to create our own bottle was also a nice touch. Oh and I can’t forget the 2 (actually 2.5) glasses we got to sample. Definitely worth it!

January 16, 2023

Amazing experience!! Loved the interactive parts and the end when we were able to spend time mingling with people around the world! All of the speakers were knowledgeable and ensured everyone felt included! The guy in the wort mixing demo, spent extra time with us as my fiancé studied chemistry in college so we got a lot of information about the process! Amazing time with amazing guides!!! The one short thing I would love to see is the option for the elevators without asking an attendant. I am very afraid of heights and tried to use the elevator but it would not open. I did go up the stairs but only drank 1/2 beer due to the nerves from before haha Overall, 9.9/10!!!

Read more

January 9, 2023

I really enjoyed myself and so did my partner. Very interesting but not boring and even though the tour can last up to an hour and a half, it went so fast. The free beer tokens were a bonus and the Heineken tastes so much nicer than it does back home.

January 7, 2023

Product ID: 205012