On this 75-minute canal cruise, you’ll experience the best of our historical city. It offers you the best views of the 17th-century buildings lining the city canals, and will also show you the 21st-century city that Amsterdam has become. You’ll come across new architecture and bridges, showing a city that is rooted in history but continues to develop and change. Have a great time on board while listening to your personal audio system. Your visit to Heineken Experience includes a 1.5-hour self-guided tour where you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer.

Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends. Please note that Heineken Experience is only for guests 18 years and older!