Amsterdam: Heineken Experience Ticket

4.594456 out of 5 stars
4.6
4.594456 out of 5 stars
29728 reviews
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Amsterdam: Heineken Experience Ticket
4.594456 out of 5 stars
4.6
4.594456 out of 5 stars
29728 reviews
Likely to sell out

Come and discover what lies behind the doors of the former Heineken brewery in Amsterdam, and learn everything there is to know about the world’s favorite beer.

About this ticket

Free cancellation
Cancel up to 24 hours in advance for a full refund
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Keep your travel plans flexible — book your spot and pay nothing today.
Duration 1.5 hours
Check availability to see starting times

Highlighted reviews from other travelers

E
Emily – Australia

The experience was very impressive. I loved the virtual reality/4D experience. The 2 beers are definitely enough for those who aren’t massive drinkers and you also get a small drink in the middle of the experience too.

L
Lucia – United States

Good history and tour of the Heineken brewery. The end was very fun and interactive, and totally worth the drinks at the end!

Select participants and date

Highlights

  • Discover the dynamic world of Heineken, in the place where the beer was first brewed
  • Experience what it’s like to be brewed and bottled on the Brew U ride
  • Learn how to pour the perfect draft Heineken

Full description

1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.
 
On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.
 
Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

Includes

  • Entrance ticket
  • Live presentations in English
  • Audioguide in Dutch, German, French, Spanish, Italian, and Portuguese. You can listen to your phone or feel free to bring your own headphones
  • 2 drinks
  • A small tasting of Heineken
  • Food and additional drinks

Not suitable for

  • Children under 18 years

Meeting point

Reach the Heineken Experience with tram numbers 1, 7, 19, and 24 or metro line 52. The nearest GVB tram and metro station is Vijzelgracht. Upon arrival, look for the staff with wristbands.

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Important information

What to bring

  • Passport or ID card
  • Headphones
  • Charged Smartphone

Not allowed

  • Pets (assistance dogs allowed)

Know before you go

  • You must be 18 years old or over to take part in this activity

Customer reviews

Overall rating

4.6 /5

based on 29728 reviews

Review summary

  • Transportation
    5/5
  • Value for money
    4.4/5

Customer photos

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Recommended
E
Emily – AustraliaMay 15, 2025 – Verified booking
The experience was very impressive. I loved the virtual reality/4D experience. The 2 beers are definitely enough for those who aren’t massive drinkers and you also get a small drink in the middle of the experience too.
L
Lucia – United StatesMay 15, 2025 – Verified booking
Good history and tour of the Heineken brewery. The end was very fun and interactive, and totally worth the drinks at the end!
J
Joel – United KingdomMay 13, 2025 – Verified booking
We loved this experience. We nearly didn’t do this but it was recommend and we’re so glad we did! Probably our favourite activity of about 10 in Amsterdam. We loved the tour. The drinks and then pulled out own pints. All staff were amazing and so patient and helpful. They wanted to have fun with you and seemed so genuinely interested and knowledgable in everything to do with Heineken! Loved this and it’s a must do!

Product ID: 205012

Distributor:GetYourGuide Tours & Tickets GmbH

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