Entry ticket

Amsterdam: Heineken Experience Ticket

Entry ticket

Amsterdam: Heineken Experience Ticket

Likely to sell out

From US$ 22.63 per person

Likely to sell out

Come and discover what lies behind the doors of the former Heineken brewery in Amsterdam, and learn everything there is to know about the world’s favorite beer.

About this ticket

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Duration 1.5 hours
Check availability to see starting times.


  • Discover the dynamic world of Heineken, in the place where the beer was first brewed
  • Experience what it’s like to be brewed and bottled on the Brew U ride
  • Learn how to pour the perfect draft Heineken
Full description
1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.
  • Entrance ticket
  • A presentation in English
  • Self-guided tour
  • 2 drinks
  • A small tasting of Heineken
  • Audio guide or live guide
  • Food and additional drinks
Not suitable for
  • Children under 18 years

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Meeting point

Reach the Heineken Experience with tram numbers 1, 7, 19, and 24 or metro line 52. The nearest GVB tram and metro station is Vijzelgracht. Upon arrival, look for the staff with wristbands.

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Important information

Know before you go

  • You must be 18 years old or over to take part in this activity
  • Tickets are valid for single entry only
  • It is mandatory to access Heineken Experience at the time stated on your ticket, late arrivals might not be accommodated
  • Please note that no cash payments are accepted
  • Disinfecting gel will be provided
  • If you get ill, please postpone your visit to another day
Customer reviews

Overall rating

4.5 /5

based on 9606 reviews

Review summary

  • Value for money
  • Service
  • Organization

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Good day out. Takes about 2 hours depending on how long it takes to drink your beers. The 2 beers at the end are only half a pint each(not even that as they are mass pulled unlike the Guinness trip), couldn't access the roof top bar and no-one was letting you pull your own pint. Apart from that it was an enjoyable and different day out

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March 15, 2023

Loved our self-guided day at Versaille. I would recommend getting an early start since the gardens open earlier. We easily could have spent more time here. We didn't end up renting bikes but wish we would have! Word of caution- the line for Versaille palace is a bit misleading - don't arrive any earlier than 30 mins prior or they'll have you get out of line just to get back in for the security & ticket check. All in all a good experience & the surrounding town is very charming.

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February 25, 2023

The tour was very informative. I enjoyed the self-guided option that allowed me and my friends to explore on our own. The option to create our own bottle was also a nice touch. Oh and I can’t forget the 2 (actually 2.5) glasses we got to sample. Definitely worth it!

January 16, 2023

Product ID: 205012