Entry ticket

Amsterdam: Heineken Experience Ticket

Media collage
Media collage
Media collage
Media collage
Entry ticket
Amsterdam: Heineken Experience Ticket
4.6
28650 reviews
Likely to sell out

Come and discover what lies behind the doors of the former Heineken brewery in Amsterdam, and learn everything there is to know about the world’s favorite beer.

About this ticket

Free cancellation
Cancel up to 24 hours in advance for a full refund
Reserve now & pay later
Keep your travel plans flexible — book your spot and pay nothing today.
Duration 1.5 hours
Check availability to see starting times.

Highlighted reviews from other travelers

T
Taylor – United Kingdom

A good tour with a room of F1 memorabilia which as a huge F1 fan was appreciated. The beer there, due to being a distillery, felt very bubbly so we could not drink much of it but it was nice to see and experience the distillery.

V
Victoria – United Kingdom

The hosts had great knowledge and made it a fun experience. Disappointed in the gift shop was hoping that they would have some postcards and posters. Still enjoyed it 👍

Highlights

  • Discover the dynamic world of Heineken, in the place where the beer was first brewed
  • Experience what it’s like to be brewed and bottled on the Brew U ride
  • Learn how to pour the perfect draft Heineken

Full description

1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.
 
On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.
 
Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

Includes

  • Entrance ticket
  • Live presentations in English
  • Audioguide in Dutch, German, French, Spanish, Italian, and Portuguese. You can listen to your phone or feel free to bring your own headphones
  • 2 drinks
  • A small tasting of Heineken
  • Food and additional drinks

Not suitable for

  • Children under 18 years

Select participants and date

Meeting point

Reach the Heineken Experience with tram numbers 1, 7, 19, and 24 or metro line 52. The nearest GVB tram and metro station is Vijzelgracht. Upon arrival, look for the staff with wristbands.

Open in Google Maps

Important information

What to bring

  • Passport or ID card
  • Headphones
  • Charged Smartphone

Not allowed

  • Pets (assistance dogs allowed)

Know before you go

  • You must be 18 years old or over to take part in this activity

Customer reviews

Overall rating

4.6 /5

based on 28650 reviews

Review summary

  • Transportation
    5/5
  • Value for money
    4.4/5

Customer photos

Media collage
Media collage
Media collage
Media collage
Media collage
+1794
Filter
By star rating
Sort by:
Recommended
T
Taylor – United KingdomApril 14, 2025 – Verified booking
A good tour with a room of F1 memorabilia which as a huge F1 fan was appreciated. The beer there, due to being a distillery, felt very bubbly so we could not drink much of it but it was nice to see and experience the distillery.
V
Victoria – United KingdomApril 10, 2025 – Verified booking
The hosts had great knowledge and made it a fun experience. Disappointed in the gift shop was hoping that they would have some postcards and posters. Still enjoyed it 👍
D
David – GermanyApril 8, 2025 – Verified booking
Great staff and great tour!!! We took one of the later time-slots and the tour-roomes were not overcrowded. The tasting at the end was the best, good choice of Heineken beers as drafts and the barkeepers even gave some for free. Best thing to do in Amsterdam, 10/10

Product ID: 205012

Distributor:GetYourGuide Tours & Tickets GmbH

Top Attractions in Amsterdam

Experiences in Amsterdam

Tours in Netherlands

Things to do in Netherlands

Top destinations

Popular on GetYourGuide

Popular Attractions