Entry ticket

Amsterdam: Heineken Experience Ticket

Amsterdam: Heineken Experience Ticket

Likely to sell out Booked 109 times yesterday

From US$ 20.63 per person

Likely to sell out Booked 109 times yesterday

Come and discover what lies behind the doors of the former Heineken brewery in Amsterdam, and learn everything there is to know about the world’s favorite beer.

About this ticket

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Duration 1.5 hours
Check availability to see starting times.


  • Discover the dynamic world of Heineken, in the place where the beer was first brewed
  • Experience what it’s like to be brewed and bottled on the Brew U ride
  • Learn how to pour the perfect draft Heineken
Full description
1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.
  • Entrance ticket
  • A presentation in English
  • Self-guided tour
  • 2 drinks
  • A small tasting of Heineken
  • Audio guide or live guide
  • Food and additional drinks
Not suitable for
  • Children under 18 years

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Meeting point

Reach the Heineken Experience with tram numbers 1, 7, 19, and 24 or metro line 52. The nearest GVB tram and metro station is Vijzelgracht. Upon arrival, look for the staff with wristbands.

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Important information

Know before you go

  • You must be 18 years old or over to take part in this activity
  • Tickets are valid for single entry only
  • It is mandatory to access Heineken Experience at the time stated on your ticket, late arrivals might not be accommodated
  • Please note that no cash payments are accepted
  • Disinfecting gel will be provided
  • If you get ill, please postpone your visit to another day
Customer reviews

Overall rating

4.5 /5

based on 8427 reviews

Review summary

  • Value for money
  • Service
  • Organization

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Pretty good, got to see around the old factory. Didn’t go into the making of the beer but then again, I’m a nerd. Got to have 3 complementary beers which always goes down well. You can go around at your own time and don’t feel rushed. Good way to spend a couple of hours.

October 3, 2022

The "Heineken experience" is fun and varied in its presentation. The visit takes place in old reconditioned silos. The atmosphere there is unique. The end ends with the tasting, still in the old silos that look more like a trendy nightclub. It is possible for those who are ready to pay 7€ to have a personalized bottle with their name on it. All that is very good, but in my opinion it lacks some supports (visual, audio or audio-visual) in a multilingual version so that at least the main explanations on the history and the manufacture are accessible to the greatest number.

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October 3, 2022

slow start and a bit too crowded - eventually thinned out as the tour group moved on at different paces. Try out pouring the beer from the taps - 4 taps far side of the bar towards the end - good fun & if you poured the perfect glass of beer you get a lapel pin… ☺️

September 23, 2022

Product ID: 205012