Entry ticket

Amsterdam: Heineken Experience Ticket

Entry ticket

Amsterdam: Heineken Experience Ticket

Likely to sell out

From US$ 24.66 per person

Likely to sell out

Come and discover what lies behind the doors of the former Heineken brewery in Amsterdam, and learn everything there is to know about the world’s favorite beer.

About this ticket

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Duration 1.5 hours
Check availability to see starting times.


  • Discover the dynamic world of Heineken, in the place where the beer was first brewed
  • Experience what it’s like to be brewed and bottled on the Brew U ride
  • Learn how to pour the perfect draft Heineken
Full description
1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.
  • Entrance ticket
  • A presentation in English
  • Self-guided tour
  • 2 drinks
  • A small tasting of Heineken
  • Audio guide or live guide
  • Food and additional drinks
Not suitable for
  • Children under 18 years

Select participants and date



Meeting point

Reach the Heineken Experience with tram numbers 1, 7, 19, and 24 or metro line 52. The nearest GVB tram and metro station is Vijzelgracht. Upon arrival, look for the staff with wristbands.

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Important information

Know before you go

  • You must be 18 years old or over to take part in this activity
  • Tickets are valid for single entry only
  • It is mandatory to access Heineken Experience at the time stated on your ticket, late arrivals might not be accommodated
  • Please note that no cash payments are accepted
  • Disinfecting gel will be provided
  • If you get ill, please postpone your visit to another day
Customer reviews

Overall rating

4.5 /5

based on 10824 reviews

Review summary

  • Value for money
  • Service
  • Organization

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There was some facts that I wasn't aware of with the history of Heineken and some interactive activities that were really funny plus the 4 glasses of beer you get. If you've time to kill and Heineken is your tipple then I'd recommend. However, I have found other drink experiences better than this.

May 25, 2023

It was so good, it was one of the highlights of my trip, the tour guides were young, good looking, well behaved and full of energy adding more flavor to the entire experience. I loved the stories of origin, the experience before you had your first glass of Heineken. Well done to whoever came up with the idea of Heineken museum and everyone that is keeping the dream alive

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May 17, 2023

This was a last minute activity that proved much more than we were expecting. The tour provided a short history of Heineken, explained the process, offered an opportunity to sample and an interactive section to make your own beer label, kick a virtual football, cycle and make a karaoke video and much more. Highly recommend.

May 7, 2023

Product ID: 205012