Guided tour

Amsterdam: Exclusive Heineken Experience VIP Tour Ticket

Guided tour

Amsterdam: Exclusive Heineken Experience VIP Tour Ticket

Likely to sell out

From US$ 58.97 per person

Likely to sell out

Experience the story of the world’s famous beer at the place where it all began. Discover the first built Heineken brewery and learn everything about the beer and its history.

About this activity

Free cancellation
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Duration 2.5 hours
Check availability to see starting times.
Live tour guide
Small group
Limited to 10 participants


  • Get a behind-the-scenes tour with a Heineken expert as your guide
  • Enjoy exclusive access to one of the hidden bars
  • Taste 5 premium beers together with matching bites
  • Receive your own personalised Heineken gift
Full description
1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken.  On this 2.5-hour guided tour, you will explore the history behind the Heineken family. Find out how a small Dutch brewer became the world’s most famous beer brand and hear everything about Heineken’s history in the Heritage Quarter. Together with your personal guide, you will get an exclusive glimpse behind the scenes where you can find a special collection depot that holds around 120,000 objects.  Go to one of the hidden bars for a beer tasting and try out 5 different beers including matching snacks. This Heineken VIP tour ends with a personalized gift.
  • Entry ticket
  • Guide
  • Special behind-the-scenes tour
  • 5 premium Heineken beers
  • A selection of bites
  • A gift at the end
  • Additional drinks and food
Not suitable for
  • Pregnant women
  • Children under 18 years

Select participants and date



Meeting point

Stadhouderskade 78, 1072 AE Amsterdam, Netherlands

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Customer reviews

Overall rating

4.8 /5

based on 143 reviews

Review summary

  • Guide
  • Value for money
  • Service

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Superb experience! I was a little reluctant to pay 55€ to visit a beer factory but really go for it, you won't regret it! We had a private tour of the factory which lasted a little over 1 hour but Josefien (our guide) was so passionate that it was a pleasure to listen to him talk! We were able to drink a total of 8 beers during the 2h30 of presence at the Heineken experience Then we offer you 2 Heineken bottles, one with your name on it!

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February 15, 2023

If you do the Heineken Experience....definitely do the VIP Tour! It's amazing and the tastings done at the hidden bar was over the top. Such a more personal visit and very informative. You then hook back into the regular ending part of the regular tour at the bar in the basement to enjoy two more free beers of your choice with music and a really fun vibe.

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February 8, 2023

This is truly a VIP tour. We have a special dedicated guide, Maria who showed us around Heniken and shared its history. Throughout the tour, we were given priority treatment. The beer tasting was very interesting and enjoyable. Each beer were paired with a simple snack to bring out the flavour of the beer. We were given the opportunity to tap the beer too. At the end of the tour, we were each given a specialist gift (this is so cool!) and more drinks at the bar. I will strongly recommend this tour!

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January 24, 2023

Product ID: 382653