1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

Pre-book your entrance ticket and step into the immersive and multi-sensory experience that is AMAZE. Explore 7 rooms containing interactive shows of lights, lasers, sound, smoke, new media art, visuals, and other special effects to stimulate your mind. Enhance your experience with a cocktail of your choice. Discover state-of-the-art technology from event organizers with over 30 years of experience in the events and music industry. The AMAZE experience is brought to you by the founders of Dutch Dance, ID&T (Sensation, Tomorrowland). Escape from reality and encounter interactive areas which elicit a range of emotions, from the relaxing to the intense. Go on a journey that reconnects you to your inner self. Interact with your surroundings via the many sensors and cameras to enhance the immersion of your experience.

Swirl into an upside down world and see The Netherlands in a new contemporary way. With 25 immersive settings, have the chance to create the most amazing social media content upside down. Grab your friends and dive into a Dutch Ice Bath, or ride the metro upside down. Dance to the rhythm of your own silent disco beat in an upside down club, fly away in a true private jet, and jump into a voice-activated LED-light ball pit with a jacuzzi. After you've created mind-blowing content, relax in the Upside Down Café, while enjoying colorful sandwiches and sweets. Sip on a famous freakshake before heading home. On Fridays and Saturdays, enjoy an amazing cocktail combo ticket with live DJs after 5 PM.

Claw machines, karaoke booths, a thousand disco balls, and Europe's biggest ball pit? Check, check, check. WONDR has all the ingredients necessary for an unforgettable day filled with joy and laughter amongst friends and family! Take a break from adult life and let out the child that lives inside you in a place that's all about letting go and having fun. And after you've experienced it all? Sit back and relax in the new Galaxy Café, where you can enjoy the most delicious snacks and glitzy cocktails while looking through all the fun photos and gifs mailed to you from our innovative camera system which lets you take high quality photos throughout the experience.

Explore the history of the notorious Red Light District and experience a typical day in the life of a sex worker. See the rooms where they work, and hear their stories as told by the sex workers themselves. Get insight into their perspective, which they explore in a light-hearted and frank way in order to remove the taboos associated with sex work.  Sit in one of Amsterdam's famous Red Light District window's and feel what it's like to be on the other side of the glass. Discover the history of sex work in Amsterdam, learn how Amsterdam came to be such a liberal-minded metropolis. Read from the Confession Wall, a collection of written confessions left by museums visitors – some are funny, some are eye-opening, but all of them are revealing.

Make the most of your time in Amsterdam by taking a trip to the innovative Fabrique des Lumières, an immersive digital art center located in the Westergas park. With your timed-entry ticket, discover the amazing masterpieces of classical and modern artists in a whole new way. Visit this large industrial space with walls up to 17 meters high, which hosts fantastic art exhibitions by artists of all eras. With advanced technology, the artworks are brought to life through light projections and accompanying music. Step into a new world and experience an ode to two Spanish masters! During this visual and musical spectacle, the most famous psychedelic works of Salvador Dalí will come to life to the rhythm of the music of the legendary band Pink Floyd. Admire the works of Catalan architect Antoni Gaudí, a great inspiration for Dalí, to complete the overall immersive experience. The contemporary video creation 'Recoding Entropia' is also part of the adventure, and will take you on a visual journey through abstract shapes and movement.

Nxt Museum is the home of new media art in the Netherlands, located in Amsterdam North. Situated in a former TV studio, Nxt Museum is a permanent location for large-scale, multi-sensory installations fusing technology and artistic expression. Nxt Museum’s purpose is to be ground for progressive art forms to grow, flourish and evolve. Obsessed with the future they seek, show, and question what’s next. What is possible beyond the fixed boundaries of the physical world? How do we shape-shift between virtual and physical worlds? The exhibition UFO - Unidentified Fluid Other examines the rise of digital identities and explores how the digital world is merging with our physical reality.

Our House is an immersive experience about electronic dance music and its rich culture. With your timed-entry ticket, discover interactive installations, floor-to-ceiling immersive audiovisual shows, and DJ-curated exhibits and art pieces. Create new beats on drum machines or test your track mixing skills. Interact with iconic equipment and be a DJ at the Pioneer turntables. Experience the iconic music, clubs, and festivals in a floor-to-ceiling 270-degree immersive audiovisual experience, complete with lasers, fireworks, moving floors, and more. Jam on the world's largest analogue sequencer, the RMBA-20. For amateurs, enjoy a riveting introduction to the art of DJing while seasoned players can flex their skills. Sit down and relax for a history masterclass and learn about the heritage of electronic dance music and its unique culture. Grab a drink at our bar during your stay at Our House Experience.

Play a 45-minute glow-in-the-dark mini-golf game in Amsterdam. Enter a pirates and villains themed course and discover how much fun it is to play golf in the dark. Experience an afternoon in the world of Michiel de Ruyter, the famous Dutch admiral, and pirates and villains as magical black lights provide an exciting effect. Take part in an activity which works like regular mini golf, but with the delight of flourescent illumination. Try yourh and at getting the ball into the hole in as few strokes as possible as you compete against your friends, family, or colleagues in a unique and fun way. Glow-in-the-dark mini golf is fun for everyone, whether you are young or old, or hosting a children’s party, company event, or bachelor’s party.

Book your ticket to Roller Dreams' ’80s roller skating rink, Amsterdam’s newest pop-up experience where music, dance, and roller skating come together in a fantasy-filled disco paradise. Enjoy access to the Roller Bar where you can purchase drinks. Step into a hypnotizing world of glitter and neon lights and be transported to the ’80s roller skating scene, where the music is amazing and the looks even better. Get ready to groove in the most magical roller rink you have ever seen. Meet your host and collect a pair of fresh, brand-new skates, then make your way to the glitzy dance floor. Try some moves under the neon lights and groove to a fun mix of music, dance, and roller skating.